We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
AIRING
THE NEW
New radio programs worth reading about. No result figures as yet.
Department Stare
PERSONAL SHOPPER With gas rationing putting the squeeze on the family jalopy, quick trips to town are out for the duration. But if the housewife doesn't do her own shopping, who will? In Boise, Idaho, the answer is Kathyrn Kane, personal shopper for Falk's Department Store.
KIDO listeners send descriptions and specifications, mail order with check for purchase, or use their charge accounts. Time, money and effort-saver Kathyrn Kane selects the purchase, gets it out in the next mail.
Highlighted in the daily five minute show are specific merchandise items. While Falk's formerly used a newspaper column to phig mail orders, the switch to radio was designed to stress the personal shopping angle as a service to out-of-towncrs.
air FAX: Versatility is the name for Kathryn Kane who does her own script, presents it five times a week in a breezy, personal style. First Broadcast: November 30, 1942.
Broadcast Schedule: 11:50-11:55 A.M. Monday through Friday.
Preceded By: Women in the News. Followed By: Music. Sponsor: Falk's Department Store. Station: KIDO, Boise, Idaho. Power: 2,500 (d). Population: 160,000.
COMMENT: Particularly in communities serving a large suburban area programs of this kind are certain to perform
58
a valuable service for listeners, help maintain volume business for advertisers. While shows of this kind are only now being bowed in, they are guide posts along the way that many sponsors will follow in the future.
Dry Cleaners
ADAM AND EVE CLUB
"(iood morning Madam,"
To Eve said Adam.
"Good morning, sir,"
To him said her.
While the Adam and Eve Club meetings are held not in the morning but in the evening, the starting point for the weekly WCED quizz program is as polite as the above tongue-twister. From that point on, it's a battle of the sexes, with Eve out to puncture Adam's ego, and vice versa.
I'wo teams, with five men on one side, five women on the other, face a barrage of 30 questions in the 30 minute show. Question-a-minute winners return the following week to meet a new team of the opposite sex, face another threeround battle to the finish.
Contestants are representatives of various business establishments in Dubois, Pa., and vicinity. Listener-sent-in questions stack up to an average of 100 peri broadcast. '
Participating sponsors report sales increases of from 15 to 20 per cent, include Buddy Clothfs, men's and boys' clothing stoic; Paris Cleaners, and Harbriuge
FURNIIURE Si ORE.
A^R FAX: One announcer keeps the wheels rolling.
First Broadcast: March 12, 1942. Broadcast Schedule: Thursday, 9:05-9:35 P.M. Preceded By:
News. Followed By: Music. Sponsor: Buddy Clothes; Furniture.
Station: WCED, Dubois, Power: 250 watts. Population: 24,149
Paris Cleaners; Harbridg«'
Pa.
COMMENT: Quiz programs still enjo)|| their tremendous popularity, give ncij evidence of slipping from the top of th(|j
RADIO SHOWMANSHII