Radio showmanship (Jan-Dec 1943)

ladder. Angle here creates an added element of excitement which is almost certain to stimulate additional listener interest. (For pic, see Showmanscoops, p. Finance VICTORY HOUR With men and women everywhere, the drive that keeps them at the assembly line, keeps faith and hope alive, keeps the wheels of civilian life turning, is the drive toward the Victory Hour. Keeping that torch burning brightly for KGBS listeners in Harlingen, Tex., are four participating sponsors in a full-hour weekly show. Each sponsor presents one quarter-hour as his own, using only institutional copy. With fast-moving band music patriotic in nature, America Marches On in the opening fifteen minutes for the Food Machinery Corporation. Continuity adaptation: "America Marches On to Victory, because its soldiers are luell fed. Take your agricultural products for processing to a firm using the Flavorseal process." Script is from the Associated Library. \Vhile the First National Bank bankrolls the 15-minute Treasury Star Parade portion of Victory Hour, copy stresses the fact that the program is presented by, not sponsored by. First National. As Victory Hour goes into its third quarter-hour, BoswELL-Fox Motor Co. ushers in We Hold These Truths, a BMI script. Truth to which Boswell-Fox holds: sponsor cannot sell everyone now, but time will come when Ford Motor cars will again be available to everyone. Last quarter-hour of the Sunday offering is an Army and Navy recruiting platter presented for Valley Baking Co. Listeners are asked to remember that bread was the staff of life which gave American soldiers and sailors the stamina of fighting men. air FAX: First Broadcast: November 8, 1942. Broadcast Schedule: Sunday, 4:00-5:00 P.M. Preceded By: Boys Town. FoUowed By: News. Sponsor: Boswell-Fox Motor Co.; First National Bank; Food Machinery Corp.; Valley Baking Co. Station: KGBS, Harlingen, Tex. Power: 250 watts. Population: 13,306. COMMENT: Here is a full-hour program long enough to make a big splash in the pool of listener's interest which is at the same time well within the budget of almost any advertiser. Such programs carry the sponsor's advertising message in the most effective way possible, help business march toward new peaks at the Victory Hour. Drug Products NEWS AT HOME While war news has taken first ribbons for popularity, not abandoned is civilian interest in News at Home. In Tulsa, Okla., KTUL listeners get a twice-a-day shot at news highlights in city, county and state. Except when it directly affects personalities or businesses in the area, the war is out. One hundred per cent behind veteran newscaster Glenn Condon are the daily and weekly Oklahoma newspaper editors. When newsman Condon first started this series, he set up an exchange desk similar to newspaper exchange desks. To the desk comes copies of all state newspapers from which he frequently quotes, giving full credit. Special promotion for Groves Quinine and Vitamins, sponsor of the 8:00 A.M. news digest, and for Vicks VapoRUB and Vatronol, angel for the 4:00 P.M. shift: life size blow-ups of newscaster Condon in hotel lobbies and drug store window displays; full size blow-tips on 24-sheet bill boards; envelope stuffers and letters to the trade, and courtesy air plugs. air FAX: Voted one of the southwest's foremost newscasters, editor Condon has been managing editor of the Tulsa World; sports editor for the Tulsa Tribune, city editor of the Tulsa Tribune, and is new United Press Bureau operator for the eastern half of Oklahoma. First Broadcast: January 1, 1939. Broadcast Schedule: 8:00-8:15 A.M.; 4:00-4:15 P.M. sponsor: Groves Quinine and Vitamins; Vicks Vaporub and Vatronol. Station: KTUL, Tulsa, Okla. Power: 5,000 watts. Population: 147,961. Agency: Russell M. Seeds, for Groves; Morse International for Vicks. 1 E B R U AR Y< 943 59