Radio showmanship (Jan-Dec 1943)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

COMMENT: An established newscaster with a loyal following of listeners is one of the first essentials in successful news sponsorship. Through announcer buildups, the sponsor is able to associate his product with the established personality, thus draw the fan's loyalty to his business. Laundries THE NAME YOU WILL REMEMBER People are the most interesting subject in the world. Today, more than ever, everyone wants to know about persons who make news, shape history, get things done. To make the Globe Laundry, The Name You Will Remember, admanager B. H. Ellis took to the CHNS air waves with the transcribed feature featuring the world's No. 1 subject: namely, people! While Globe Laundry, launderer and dry cleaners, is not seeking new business, it is using the five-minute series to encourage the public to cooperate on new pick-up and delivery schedules set up by the Wartime Prices and Trade Board. Additional duty chalked up to the show: to keep sponsor's name before listeners in Halifax, N. S. air FAX: Personality sketches ranging from Madame Chiang Kaishek to Arturo Toscanini are used in this series of 39 programs. First Broadcast: November 9, 1942. Broadcast Schedule: Monday, Wednesday, Friday, 6:25-6:30 P.M. Preceded By: Music. Followed By: War News. Sponsor: Globe Laundry. Station: CHNS, Halifax, N. S. Power: 1,000 watts. Population: 59,275. Producer: NBC Radio-Recording Division. COMMENT: High in the scale of listener interest are programs of this kind which humanize those in the limelight. Here is a spanking new transcribed feature with a sure-fire tie-in for sponsor's name and business. Manufacturers KEEP 'EM LIVING He's not just a stranger. Pcrliaps he's a boy you know. 60 Maybe he's the red-head that waited on you at the corner grocery store. Perhaps he delivered your evening newspaper. But you wouldn't know him on the hospital cot in the South Pacific. An instant blood transfusion is the only thing that will save him now. With such a plea, industrial and retail firms in Baltimore, Md., go on the WITH airwaves each week-day in a dramatic appeal for blood donations. Featured on each broadcast is a two minute interview with merchant seamen from torpedoed ships, others with first hand experience in the war. Last half of the quarter-hour show is devoted to receiving telephone appointments from volunteers for blood donations. Each day a new sponsor bankrolls the program dedicated to the interests of the Army and Navy Donor Service of the American Red Cross. While sponsors ranging from department stores to wholesale drug manufacturers are restricted to courtesy acknowledgments at program's beginning and end, there is a sponsor waiting list. Listeners, too, respond to this S.O.S. plea: in six months no fewer than six appointments per shot. Top record: 69 group donors on one show. Results checked at the Blood Donor Center during June and July when all newspaper publicity was suspended, showedf an average weekly increase of 90 blood" donors credited directly to the program. Report was limited to those who mentioned the program, with the desire to I have their names announced over later) programs. Total blood donations for the! week ending June 29: 677. Record for) week ending December 5: 1,352! ; Listeners are invited to phone in dur-i ing the broadcast to emcee Ray Baker. 'f Names and addresses are taken, verbal arrangements for blood donations are made over the air. air FAX: First Broadcast: June 1, 1942. Broadcast Schedule: Monday through Saturday, 3:30' 3:45 P.M. Sponsor: Hutzler Bros. Co., Hynson, Westcott & Dunning, others. Station: WITH, Baltimore, Md. Power: 250 watts. Population: 833,499. RADIO SHOWM ANSH I P