Radio showmanship (Jan-Dec 1943)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

NEXT MONTH tUW/iiilJ W. lltAllJiilAy advertising manager of the Skillern Drug Co., Dallas, Tex., presents a pace and pattern setting radio advertising campaign for drug chains. Skillern's record: 1,200 quarter-hours during the current year. KATHERINE WILLIAMS WATSDN, author of Onc upon a Time, children's stories re-told for radio, presents the rules and regulations for good storytelling broadcasts. MILT HILL, of WHK-WCLE, Cleveland, O., gives the low-down on Writing Commercials that Click, makes this as Point No. 1: don't hit your listeners over the head with a baseball bat by warning them that a commercial is coming! Plus Tested Programs and Promotions You Can Use in Your Own Business!