We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
CONTENTS
MARCH 1943
VOL. 4 NO. 3
Editorial Advisory Board
Radio
Herbert Pettey
R.\LPH Atlas s William Dolph Don D. Campbell Glexx Sxyder Philip Lasky Roger Clipp J. Harold Ryax
New York Chicago Washington Birmingham Chicago San Francisco Philadelphia Toledo
Business
Dr. Harry Deax Wolfe
Washington, D. C. Lorexzo Rich-ards
Ogden, Utah GusTAV Flexxer
Louiszille J. Hudson Huffard
Blue field, Td. Maurice M. Chait
Peoria, 111. Fraxk J. Ryax
Kalamazoo, Mich. Allex C. Kxowles
Cleveland
Editor and Publisher: Don Paul Nathanson. Managing Editor: Marie Ford.
Published by Showmanship Publications, Minneapolis. Minn. Subscription rate: $2.50 a year, 25c a copy. -■Address editorial correspondence to 1004 Marquette, Minneapolis, Minn. Tel.: Ge. 9619.
Franchise office: 510 N. Dearborn, Chicago, 111. Director of franchise: Peter C. Goldsmith. Field franchise representatives: Howard M. McGrath, Robert Parvin.
Copyright 1943 by Showmanship Publications, publishers of Radio Showmanship.
Editorial
77
78
Skillern's Di^gs Entertain! Ed \^'. Hendrix
Family ^velcome mat is always out for a good sho^v and its sponsor maintains the vice president of the Skillern Drug Co.. Dallas. Tex.
Shoot Commercial Arrow Home 81
Milt Hill
Spare the blue pencil if you want to spoil the sales message writes the publicity director of \\ HK-AVCLE, Cleveland. O.
Laughter After Dark 84
Frank B. Sullivan
Reach every radio home e\ ery ^veek to dominate the market says the president of the American Bre^sing Co.. Xew Orleans. La.
Mystery Man Pans Out 86
An RS Analysis
How The Shadoiu's invisible snarl became a visible gold brick and a national byword for six of its 154 sponsors is told here.
MARCH, 1 943
75