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An NBC Recorded Program
The Name You Will Remember
A Show Listeners wili remember to follow—
A Show Sponsors
will remember for its results!
PEOPLE are the most interesting subject in the world. Today, more than ever, everyone wants to know about people who make the news, people who shape history, people who get things done. People who entertain, command, create — people whose activities affectthe daily pattern of our lives.
THE NAME YOU WILL REMEMBER, with William Lang, is a hard-hitting, intensely interesting show about the world's No. 1 subject — People. As a "live" show, it scored a spectacular success for a wide variety of sponsors. Now, the NBC recorded series numbers among its sponsors department stores, furniture stores, laundry, creamery, brewery, auto dealer, and women's stores . . . Just remember these advantages:
Tfc-A title with a sure-fire tie-in for the sponsor's name
and business. •^William Lang's hard-hitting, punchy dehvery grips
the listener. •;^78 crisp personality sketches — ranging from Madame
Chiang Kai-shek to Arturo Toscanini, from Marshal
Simeon Timoshenko to J. Edgar Hoover. T^Arranged for 3-a-week broadcast in five-minute periods,
each permitting approximately 1:30 for commercials. ■^All-inclusive merchandising and publicity plan.
Ask your local station for an audition or write direct to—
^u/t^c&ri^
NATIONAL BROADCASTING COMPANY
A Radio Corporation of America Service
RCA Building, Radio City, New York, N. Y.
Chicago, III. • Washington, D. C. • Hollywood, Cal.
Once Upon a Time 88
Katherine Williams Watson
Give children programs which reflect the democratic cukure, says the author of radio stories for children.
Yours for Asking 91
If you want a tested work-sheet, here is a collection of sample script and transcription availabilities.
Airing the New 92
New radio programs worth reading about. No result figures as yet.
Special Promotion 96
Short radio promotions that run a day, a week, or a month, yet leave an impression that lasts the year around.
Showmanship in Action 98
Promotions and merchandising stunts that lift a program out of the ordinary are presented here.
What the Program Did for Me 100
Here, businessmen exchange results and reactions to radio programs for their mutual benefit.
Proof O' the Pudding 103
Results based on sales, mails, surveys, long runs and the growth of the business itself are highlighted here.
Johnny on the Spot 106
News, reviews and tips on spot announcements are presented in this column.
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RADIO SHOWM ANSH I P