Radio showmanship (Jan-Dec 1943)

Record Details:

Title:
Radio showmanship
Date:
Jan-Dec 1943
Publisher:
Minneapolis : Showmanship Publications
Volume:
Radio showmanship (Jan-Dec 1943)
Leaf #:
00091
Language:
English
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Date Added:
March 28, 2024
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:ter Dark 0 Dominate Market Writes esikierican Brewing Company • REGAL 'S current otferings: a half -hour dramatic show on Sunday evening; a 30-minute Tuesday night quiz show with audience participation; three 15-minute musical shows weekly on WWL; three quarter-hours of music weekly; for men, one weekly sports show; a 15-minute Sunday show featuring letters from service men to the home folks, and a half -hour dramatic show, Counter Spy. • Play for Pay, (above), a quiz show, features romantic singer Paul Sutton as emcee; WWL program director Ed Hoerner, and two girl singers. Road to Yesterday, (center) was the first commercial live dramatic show out of New Orleans, goes on between two network shows. Now scheduled for 450 more broadcasts, show portrays stories and legends of the Old South. Tavern in the Town, (below), gives 15 minutes of intimate music in the popular vein. REGAL has also sponsored the transcribed series. Imperial Leader, other syndicated programs. • With REGAL it's straight radio salesmanship without merchandising tie-ins. Used to announce the first program of each new show: a single newspaper advertisement. MARCH, 1943