Radio showmanship (Jan-Dec 1943)

Record Details:

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SPECIAL PROMOTION Short radio promotions that run but a day, a week, or a month yet leave an impression that lasts the year around. Building Supplies WINONA BUILDERS SHOW Exceeding ly rare these days are good investments; money invested in a home is one of the few sure things left. No general economic debacle impairs the purchased security and satisfaction of the year-in, year-out service of a good home. With this as its theme, Winona Builders Show has gone on the KWNO airwaves for the past three years. No coincident is the fact that during the years when the show has made its annual spring bow to prospective home owners in Winona, Minn., local building has shown a marked increase. Even though war, priorities, building restrictions, material scarcities and the like have changed the picture, not up-astump were its seven sponsors last springtide. Appeal was directed to those who wished to rebuild or remodel rather than to those on the point of making an architectural dream come true. Beginning in April, the show was a weekly half-hour Monday evening feature at 8:00 o'clock. Each program combined information and advice on housing, with transcribed music, selected F.H.A. 15-minute, 5minute or 100-word announcements terviews with sponsors, and guest speakers who ran the gamut from civic officials to folksie chats with those who were remodeling their homes. Covered were all phases of home remodeling and repairing. Skeleton of an average show: a discussion of the War Production's Construction (Conservation Order, in what it permits, what it restricts. The use of the F.H.A. Plan was followed by a commercial for First National Bank and its F.H.A. loans. Next came a discussion of permissible kinds of repairing or remodeling, i.e., roofing, home insulation, etc., which tied-in with the commercial for Standard Lumber Co. In a consideration of the kind of giound most satisfactory for a home, the benefits of a fine lawn, the proper care of such a lawn and the shade trees on it, groundwork was layed for the commerical for the Tree Service Co. Other ingredients which whetted listener's appetite to clean-up, paint-up: exterior and interior painting, papering and allied matters, with a plug for Otto HoppE & Sons, Contracting Painters. Home furnishings, furniture arrangements, dishes, slip covers, other problems for the interior decorator, were solved by United Furniture, Inc. On one broadcast. United Furniture featured its juvenile furniture, and show playedup the complete description of a child's room. Vases, pottery bowls, mirrors, other items to add a new note of interest to the home, were also plugged. Woven into a furnace company commercial was the need for keeping the heating plant in repair, and the benefits of regular cleaning. Information on Victory Gardens ran down the curtain on the show. How to care for gardens and for the ready-to-harvest fruits and vegetables tied-in with the garden equipment of the R. D. Cone Co., hardware. To move fishing tackle, golf supplies, croquet and arch 96 RADIO SHOWMANSHIP