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WHAT THE PROGRAM DID FOR ME
This is the businessman's own department. RADIO SHOWMANSHIP invites radio advertisers to exchange resuhs and reactions to radio programs for their mutual benefit.
Finance
MAGAZINE OF THE AIR "The title of the half-hour variety show, Magazine of the Air, is self-explanatory. Its make-up follows the general format of a regular published periodical or magazine in audible form, having a table of contents, a bit of philosophy, poetry, jokes, editorials, biographies; in fact, practically everything one could find in a high class magazine. Interspersed to break up the monotony of too much dialogue and narration, musical selections are introduced as tone poems.
"This program made its debut on November 2, 1941, and ran for 26 weeks. In this series were incorporated the fiveminute love stories in transcribed form titled This Thing Called Love; also, the five-minute philosophical transcribed discourses by Doctor Wm. L. Stidger, noted author, biographer and Boston University School of Theology faculty member.
"The series now currently running made its initial airing on November 22, 1942, and will continue for 26 weeks. This run includes the transcribed series Notes of Love, which was originally intended as a 15-minute program. We have adapted it for our purposes by using what is the equivalent of one Note of Love with its companion musical selection, which takes five minutes for its presentation. Included also in this show is the five-minute transcribed Who's News episodes, which are actual interviews with famous and near famous people from all parts of the world. The Doctor Stidger series. Are You Getting the Most Out of Life Today? is still being
used as a feature of the broadcast for Old Colony Co-Operative Bank."
GORDON SCHONFARBER
President
Gordon Schonfarber & Associates, Inc.
Providence, R. I.
AIR FAX: In addition to newspaper advertisements, promotion included four page leaflets suggestive of magazine format, reminding bank customers, others, to tune in for free subscriptions to the magazine in sound.
First Broadcast: November 2, 1941.
Broadcast Schedule: Sunday, 2:30-2:45 P.M.
Preceded By: Those We Love.
Followed By: Symphonic Music.
sponsor: Old Colony Co-Operative Bank.
Station: WPRO, Providence, R. I.
Power: 5,000 watts.
Population: 253,504.
Agency: Gordon Schonfarber & Associates, Inc.
COMMENT: Ideas as good as this one don't come along every day! For years, publishers have known how to produce lively magazines that the whole family may enjoy. Now this same wholesome entertainment is published on the air, gives listeners something to look forward to from week to week just as they anticipate a favorite magazine. Wisely, sponsor here selected top-notch features.
Gasolines
BASEBALL PLAY-BY-PLAY 'In its seventh consecutive year of sports broadcasting, Atlantic will gear its baseball broadcasting program closely to the nation's war effort. We have planned to devote the major part of our commercial messages to government announcements. The balance will be devoted to information aimed to keep the public informed of conditions in the petroleum industry and tips to help people get the greatest possible use from their automobiles, with
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