Radio showmanship (Jan-Dec 1943)

telephone surveys, and the resuhs, (26 per cent and 32 per cent of radio turned on at the time of broadcast respectively) were quite satisfactory. This year no survey was taken, but from remarks by customers The Enemy Within is at least as popular as our 1939 and 1940 shows. "Promotions to sell The Enemy Within included three teaser ads (60 lines) run on each of three nights in both local newspapers; 400 line explanatory ads run in both newspapers;' 1,000 direct mail letters sent to our customers; three station break spot announcements for a week before and after the show began; display window card; parcel stickers and statement stuffers. "Each week we try to feature a different department to tie the radio copy in with our current newspaper ads and window displays." E. R. FISHER E. R. Fisher, Ltd. Ottawa, Ontario AIR FAX: Series consists of 117 episodes. Revealed in dramatic form is the true story of how the Australian Secret Service smashed a Nazi spy plot in that country. Minimum contract: 65 episodes. First Broadcast: October 7, 1941. Broadcast Scehdule: Tuesday and Thursday, 7:157:30 P.M. Preceded By: Amos 'n' Andy. Followed By: Hoedown by Ogden. Sponsor: E. R. Fisher, Ltd. Station: CKCO, Ottawa, Ont. Power: 1,000 watts. Population: 182,691. Transcription Co.: Kasper-Gordon, Inc. COMMENT: With the United States at war on both oceans, fighting the Axis aggressors abroad and its Fifth column at home, especially timely is a series of this kind. Long ago, the movies found that there was drama in the headlines, and such stirring photoplays as Escape and The Mortal Storm are celluloid reproductions of the great conflict .across the seas. In The Enemy Within radio follows suit. Music Stores SOLO vox "We received the transcription to be used on the radio broadcast about a week ago, and immediately worked out a schedule of three times a day with radio station WCLS. We are very happy with the results obtained so far. "Yesterday afternoon we sold two Solovoxes and one beautiful spinet piano direct from the broadcast. As a concrete example, a young man with the war department here at Joliet, 111., yesterday had his day off and was listening to the radio with his wife. At 11:21 A.M. they heard our broadcast. He came down to our store, saw the Solovox, went back home and got his wife. We sold them a spinet piano and Solovox and delivered them last night. "We can cite several other instances. Since the start of the radio program it has also directly helped our piano sales and for your information, about 75 per cent of our Solovox sales are made with new pianos sold to folks who do not have a piano or taking used pianos in trade." W. H. FOWLER President Fowler Piano Co., Inc. Joliet, III. AIR FAX: One minute transcriptions were heard several times daily to promote this keyboard attachment which produces the tone of the Hammond organ on the ordinary piano. First Broadcast: November 17, 1941. Broadcast Schedule: Daily, several times. Sponsor: Fowler Piano Co., Inc. Station: WCLS, Joliet, 111. Power: 250 watts. Population: 74,868. COMMENT: Sponsors frequently discover that radio advertising of a specific product carries over into other merchandise with remarkable results. Illustrated here is another of radio's aces in the hole; its wide area coverage attracts the maximum of persons interested in the sponsor's sales message. 102 RADIO SHOWMANSH I P