Radio showmanship (Jan-Dec 1943)

CONTENTS APRIL 1943 VOL. 4 NO. 4 Editorial Advisory Board Radio Herbert Pettey Ralph Atlass William Dolph Don D. Campbell Glenn Snyder Philip Lasky Roger Clipp J. Harold Ryan New York Chicago Washington Birmingham Chicago San Francisco Philadelphia Toledo Business Dr. Harry Dean Wolfe Washington, D. C. Lorenzo Richards Ogden, Utah GusTAv Flexner Louisville ]. Hudson Huffard Bluefield, Va. Maurice M. Chait Peoria, III. Frank J. Ryan Kalamazoo, Mich. Allen C. Knowles Cleveland Editor and Publisher: Don Paul Nathanson, Managing Editor: Marie Ford. Published by Showmanship Publications, Minneapolis, Minn. Subscription rate: $2.50 a year, 2Sc a copy. Address editorial correspondence to 10O4 Marquette, Minneapolis, Minn. Tel.: Ge. 9619. Franchise office: 510 N. Dearborn, Chicago, 111. Director of franchise: Peter C. Goldsmith. Field franchise representatives: Howard M. McGrath, Robert Parvin. Copyright 1943 by Showmanship Publications, publishers of Radio Showmanship, Editorial 113 Smoke Out Night Owls 114 Philip Klein Balanced menu for swing shift listeners an essential maintains the president of the Philip Klein Advertising Agency, Philadelphia, Pa. Bait for Sales Hook 117 Frank J. Foster President of Foster's Hardware & Sporting Goods Store, Pontiac, Mich., gives his formula for landing bigger and better sales. Crows for Rooster Feeds 120 H. D. Vanderlippc Treat radio as a valuable member of the sales force writes the sales manager of the Rooster Flour & Feed Mills, Dubuque, la. Sponsors All Thru the Night 122 Jerry Lawrence How 12 sponsors found the swing shift listening pattern a typical cross section of daytime audience is told by WOR's producer-conductor. APRIL, 1943 111