Radio showmanship (Jan-Dec 1943)

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Top O' the Morning 124 An RS Analysis Dawn breakers are ice breakers for sponsors who break with tradition, plan their radio for current wartime conditions. Yours for the Asking 126 If you want a tested work-sheet, here is a collection of sample script and transcription availabilities. Airing the New 127 New radio programs worth reading about. No result figures as yet. Showman«coops 130 Unusual photographs of merchandising stunts used by businessmen to promote listener interest in their radio programs. Proof O' the Pudding 132 Results based on sales, mails, surveys, long runs and the growth of the business itself are given here. Showmanship in Action 137 Here are promotions and merchandising stunts that lift a program out of the ordinary. What the Program Did for Me 140 Here, businessmen exchange results and reactions to radio programs for their mutual benefit. Johnny on the Spot 141 News, reviews and tips on spot announcements. Showmantips 142 Radio offerings for the swing shift worker are presented here. You Don't Have to Pull Them Out of the Hat ^ THEY'RE ALL HERE! 1001 diddio ^hDqhamA, • For men who buy locoi radio time. • Every show available for immediate use. • Classified for handy reference. • Most complete listing ever compiled. PRICE: 50c new Radio Shov/book Syndicated^ Transcribed, Script Directory Write to RADIO SHOWMANSHIP 1004 Marquette MINNEAPOLIS, MINN. 112 RADIO SHOWM ANSH I P