Radio showmanship (Jan-Dec 1943)

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doung Ameril TiMES^ like milady's mind, change often and sharply, especially in these uncertain days. But no matter how the world is going, once each week in Memphis, Tenn., talented midsoiith boys and girls step out on the stage of A\'MC's Goodwyn Institute Auditorium studio. Every Saturday afternoon since 1939, Young America Sings. Since its first broadcast, more than 50,000 people have seen and heard the program from the studio. For more than four years, the retail store of the Sears, Roebuck 8c Co. has sponsored the program, and customer request for free tickets to the broadcasts from Sears' clerks is ample proof of the success of the offering. Each week, 1,000 admission tickets are given out by request. An unestimated, but by now, astronomical number of people have heard the weekly programs. The only traces of commercialism are the three Hands Off Director M Sears' commercials, opening, middle and closing. Originally known as the IVMC Talent Foundation, and formed for the sole piupose of giving yoinigsters a chance to present nattual talents before an audience, Young America Sings is still a medium for providing boys and girls with the opportunity of being heard and of offering them fr^e musical guidance. The single person responsible for this group training is John Hyde (Uncle Johnny) Cleghorn, director for the program since its inception in 1939. Broadcasts consist of four choral numbers, each featuring a soloist. Frequently a trio, plus three soloists, are headlined. Especially appropriate to the present are the red, white and blue uniforms which garb the chorus. The chorus sings a variety of songs: current hits of yesterday and today: standard favorites; light opera arias and hvmns. All compositions are especially