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Mail.
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That fladiodated V-Mail Keeps the Home Front in Line Is The Experience of Nine Pubhc Service Minded Sponsors
WHILE government officials make every effort to get the stories of -\merican heroism before the newshungry public, manv tales of braverv have gone untold. One source of such copv is the scrawled notes written by the soldier boy to the folks back home. With scarcely a home untouched by the draft, the genuine drama in these letters is a boon to eager living room audiences, and sp>onsors have found that simplicitv and low production cost are in favor of such programs.
\'ariations on this theme have been developed throughout the country, and they have been a public ser\ ice medium for businesses ranging from meat packing to manicuring. Advertising pioneers in this fertile field claim a bumper crop. Yield exf>erienced from these letterreading programs: full mail bag^ and high-tonnage traffic. Presented here are a few of these sjx)nsor tested offerings.
DEP.^RT.NffiNT STORES Baltimore, Md.
Letters from service men are making up many of radio's most popular programs, but ^VITH has added a variation
on this not-so-old theme. AVhen Rosenthal's, Inc. took a gander at progiam availabilities, it decided to put its money on the transcribed series, Xotes of Love. Tied-in with famous love letters of today and yesterday are popular love ballads sung by Joey Xash. Tie-in for Baltimore listeners: gift tickets to a downtown theatre are offered to those sending in the best letter written to a sweetheart or husband awav "on dutv." Proof that s|X)nsor has cast its bread upon the right waters: mail response, 35 to 50 letters dailyl
One indication that Notes of Love combined with live letters put listeners in a buying mood: adman A. Kay pronotinced ''a noticeable increase of sales." Quarter-hour show is heard Mondav, A\'ednesday and Friday at 8:15 P.M.
BEVERAGES St. Louis, Mo.
Inten iews with ser\ ice men and their families are combined with letters from members of the armed forces in the KSD program aired for the Pepsi Cola Bottling Co. Along with letters from and interviews with Our Buddies, favorites