Radio showmanship (Jan-Dec 1943)

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SHOWMANSCOOPS RADIO SHOWMANSHIP welcomes unusual photographs of merchandising stunts used by businessmen to promote listener interest in their radio programs. Good Deeds Club M ORE than 3,500 youngsters jampacked the Palace Theatre, Hamikon, Ontario, to help cut a ten-layer birthday cake for the T. Eaton Company, Ltd., department store. Novelties, prizes, a recent motion picture comedy and a full hour birthday show over CKOC was sponsor's way of celebrating ten consecutive years on the air, over the same station, at the same time. The Good Deeds Club has established a record unique in the history of Canadian broadcasting; over 80,000 members have passed through the Good Deed gates since its inception. (For complete details, see R.S., June '42, e Above . . . Here's the full ^^^V ^^^L \ ^W^ ^^A p. 190). • Center . . . LAC Brian Coleman, of the R.C.A.F., receives a special award on the tenth anniversary show. He was the first watch winner in March, 1933. Presentation is made by funster Wilf Machin, whos< various costumes kepi things lively. RADIO SHOWMANSHI