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AIRING THE NEW
New radio programs worth reading about. No result figures as yet.
Amusements
NINE O'CLOCK CLUB As Anieiican as baseball, ice cream sodas or iced drinks is that standby of taverns, cafes, hotels and drive-in sandwich shops, the jukebox. To keep the nickels coming in to these places, as well as to skating rinks, beer parlors, and drug stores, the Fairway Amusement Co., distributors and servicers of nickelodians and reproducing machines in Northeast Mississippi, took to ^VCBI, Columbus.
Broadcasts consist of 30-minutes of transcribed and recorded music, four times weekly. All selections are those currently featured on machines placed by Fairway. Individual announcements plug the location, service and merchandise of business establishments using this service. Purpose: a sponsor salute to dealers. Emphasis is put on specific hit tunes
I featured on the machines in the establishment getting the plug.
! To keep the music going round and
I round: courtesy pre-announcements on WCBI, news stories and advertisements,
I plus word-of-mouth fan fare by spon
i sor's salesmen.
AIR FAX: A girl and boy combination announcing team handle the program in a song and patter arrangement, complete with the sound effect of dropping the nickel in the slot. First Broadcast: January, 1943.
Broadcast Schedule: M., T., Thrs., Sat., 9:00-9:30 P.M.
Preceded By: News.
Followed By: Local Transcribed.
Sponsor: Fairway Amusement Co.
Station: WCBI, Columbus, Miss.
Power: 250 watts.
Population: 15,467.
COMMENT: Sponsor here is among the first to see the possibilities of a radio tieup for its type of business. Certainly, the partnership is one that might well be tried in other parts of the country. In radio, distributors generally have found an excellent method of keeping retailers in the groove.
Aviation
M & C HOUSE PARTY \\ hen CKBI
listeners gather 'round for the ^veekly half-hour M & C House Party, it's on the house as far as the M 2c C Aviation Co. is concerned. Talent and production is all in the day's ^vork for company employees, with the company orchestra and chorus getting upstage positions.
As a repair depot for Manitoba, Saskatchewan and Alberta training planes at R.C.A.F. Air Schools, M & C Aviation has a dual problem of employee morale and public good will. Convinced that M er C House Party unties both knots is adman Gordon Smith. Company produced, the shoes' gives employees plenty of rope. It also serves to give the public a look-see at the war job M & C is doing.
AIR FAX: While the program format is changed from time to time, the show has piled up a record of 52 performances.
First Broadcast: February, 1942. Broadcast Schedule: Wednesday, 8:30-9:00 P.M. Preceded By: News. Followed By: News. Sponsor: M & C Aviation Co. Station: CKBI, Prince Albert, Sask. Power: 1,000 watts. Population: 12,290.
COMMENT: Top honors go to radio for its good Avill building attributes. For a sponsor with nothing to sell other than a good name, good entertainment is the quickest way to convince a public that the sponsor is in name and in deed, a good fellow.
Department Stores
BIGELOW'S BREVITIES BiGELOw's 21gun sah o to persons doing their part in the fight for freedom is one reason for sponsor's daily five-minute claim to
MAY, 1943
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