Radio showmanship (Jan-Dec 1943)

Record Details:

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11 THE NAME YOU WILL REMEMBER " ... a show your listeners will never forget! • The world's number one subject for interest, drama, excitement — is people — the personalities whose lives, ideas, and activities affect our future. These people are the subject of William Lang's hard-hitting, intensely interesting talks. Ranging from Madame Chiang Kaishek to Arturo Toscanini, from Marshal Timoshenko to Pierre Laval — William Lang's authoritative sketches, provide his audience with important facts and data about the people in the world spotlight. "The Name You Will Remember" has a perfect title for tie-in with a sponsor's name and business, and is doing a grand selling job right now for: motion pictures, drug products, loan services, furniture, beer and beverages, jewelry, life insurance, dairy products, department store merchandise, automotive service, and others. Complete merchandising features with "The Name You Will Remember" include copies of talks for distribution on request — and do those requests pour in! One principal of a school wrote: "Many times the names of these people turn up in our school work, and frequently we cannot find material on them, especially in the manner in which you present it." Here is a show that's timely, important, and exciting! There are now 117 programs in "The Name You Will Remember" series, arranged for 3-a-week broadcast in fiveminute periods. Ask your station or write direct for full details about audition, rates, and availability. present. — -^ Other NBC Package Shows That Are Sure-Fire Hits • Betf-y ond Bob — tops in serial drama. 390 quarter-hour episodes. • Let's Take a Look in Your Mirror — with Stella Unger. A timely series about charm, poise, wardrobes, household problems, etc. 156 jfive-minute programs. • Flying for Freedom — the authentic, thrillpacked saga of United Nations' fighting men. Especially suited for wartime advertisers. 26 half-hour dramas. • Getting the Most Out of Life Today — with William L. Stidger. Down-to-earth philosophy for today's problems. 117 five-minute programs. NATIONAL BROADCASTING 6/^ COMPANY A Radio Corporation of America Service RCA BIdg. — Radio City, New York IVIerchandise Mart, Chicago Trans-Lux BIdg., Washington. D. C. Sunset & Vine, Hollywood, Cal. I