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AIRING THE NEW
New radio programs worth reading about. No result figures as yet.
Amusements
YOUR FOOTBALL PROPHET While, during the football season, every man, woman and child is his own football prognosticater, he's ready and willing to check his bets with the professional dopesters. To give the fans pre-game low down, the Panama Sportland Billiard Parlors, whose business is general sports and games, made it its business to be Your Football Prophet for WDLP listeners.
Not a prophet without honor in his own Panama City, Fla., was proprietor Angus Watts. Results by mail, word-ofmouth and other sources kept things humming in the Panama Sportland Billiard Parlors.
Huge bulletin boards with time-andstation facts were installed in the sponsor's place of business, were used to record results for patrons. Cash register recorded sponsor's results from this United Press 13-week script feature.
air FAX: Prognostications on outcomes of games to be played the following Saturday were the red herrings placed across the trail of the commercial messages. Pre-announcements plugged the show. Firsl Broadcast: September 5, 1942. Broadcast Schedule: Friday, 6:13-6:30 P.M., for 13 weeks.
Preceded By: United Press War Commentary.
Followed By: News.
Sponsor: Panama Sportland Billiard Parlors.
Station: WDLP, Panama City, Fla.
Power: 250 watts.
Population: 11,610.
Producer: United Press.
COMMENT; A script service of this kind makes it possible for the local advertiser
to match for content the offerings of network sponsors at a price well within the range of any advertising budget. For the advertiser who capitalizes on that which is uppermost in the minds of his listeners at a given time, the battle is half won.
Automobiles
TIME OUT WITH ALLEN PRESCOTT
When priorities, production stoppages and gas rationing put the skids on gas buggies, most dealers in both new and used automobiles decided it was time to call time out in the advertising game. The public itself put the ball back into play. Gas rationing hampered their movements, but war or no war, the family jalopy was an established institution. Those who could acquire a new bus did so. The others dreamed of the great day coming.
Signal that Amarillo, Tex., used car dealer Harvey Southworth called in his drive to present and future sales goals: Time Out With Allen Prescott. Stars before the KGNC listeners' eyes in the twice weekly quarter-hour: music maker Ted Steele and the Novatones, with songs by Felix Knight. Chatter-box office-hit emcee: Allen Prescott. Institutional work was assigned the transcribed feature.
AIR FAX: Twenty-six platters make up this NBC variety program.
First Broadcast: March 20, 1943.
Broadcast Schedule: Tuesday, 8:15-8:30 P.M.; Friday, 8:30-8:45 P.M. Preceded By: Music.
Followed By: Tuesday, Fibber McGee and Molly; Friday, Music.
Sponsor: Harvey Southworth, Used Cars. Station: KGNC, Amarillo, Tex. Power: 5,000 watts. Population: 51,686. Producer: NBC Radio-Recording.
COMMENT: Getting the cue on the upbeat are sponsors who guarantee postwar profits through an investment now in good will. While every type of program finds its audience, music is still the universal language, and through such transcribed programs featuring big names, the advertiser speaks in a voice sure to be heard.
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RADIO SHOWMANSH IP