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is the intent of the Kendall Reflmng CoMP.\NY OF Pennsylvania, and it is winning its service stripes via ^\^CED, Dubois, Pa. A patriotic program for men in the armed services who have resided, at one time or another, in the TriCotinty area, the
Kendall Honor Roll of the Air salutes the .\rmy. Navy, Marines and Air Corps. Through the assistance of mothers, sisters, wives and girl friends, every brother, son, father, husband, boy friend and relative will have his moment of glory.
Listeners to the six-times-a-week shot are asked to send in the name of their candidates for honors. Data includes name, age, place of birth, school and church affiliations, hobbies, other facts upon which to base the thumb-nail sketch. Whosiana is sent direct to the station, and tw^o thumb-nailers are used on each ten-minute stretch.
Three commercials on each program pack the sales and service punch for account executive .\rt Delaney. Promotiouotions: display ads plus wTite-ups in local radio column.
AIR FAX: Theme song: Auld Lang Syne. First Broadcast: May 10, 1943.
Broadcast Schedule: Monday through Saturday, 6:156:25 P.M.
Preceded By: United Prfess News. Followed By: Treasury Star Parade. Sponsor: Kendall Refining Co. Station: WCED, Dubois, Pa. Power: 250 watts. Population: 24,149.
COMMENT: Most productive of all advertising is that of word-of-mouth; program here gives friends, relatives and well wishers a daily topic of conversation. Tune-in will be constantly augumented by those anxious to hear the salute to the man whose service star shines most bright for them.
Gift Shops
FARMER'S EXCHANGE ^Vhen WBRC
farmers are Riding the Sunrise Trail,
one thing that spurs them to tune-in the daily early morning feature is the fiveminute trading post to hitch to. Farmers with something to sell or swap, send letters to the Farmer's Exchange. With the reins of this public service feature in the hands of the Alabama Novelty House, Birmingham, Ala., sponsor found that he was riding the right horse. Received each dav are around 50 letters.
air FAX: Brain child of John Connolly, the feature was first put on the air by Jon Farmer, now in the U. S. Army Air Corps, is now handled by Ganus Scarborough. Account executive: Don Campbell. Feature is a part of the 45 -minute daily Riding the Sunrise Trail offering.
First Broadcast: August 31, 1942.
Broadcast Schedule: Monday through Saturday, 6:306:35 A.M.
Sponsor: Alabama Novelty House. 5/fl/«o«;. WBRC, Birmingham, Ala. Power: 5,000 watts. Population: 267,583.
COMMENT: Programs of this kind hit a responsive audience, also play an important part in the government conservation plan. When service is the magic key, it isn't hard to open the doors of public good will.
Insurance Cnmpanies
RAIFORD TOWN HALL "Froin inside the Florida State Prison, located at Raiford, Fla., Professional Insurance Corp. presents Raiford Town Hall." W^ith these words, \VMBR introduces to Jacksonville, Fla., listeners, a weekly hoosegow version of Information Please. Brought to the mike in the half-hour quiz show are the voices of forgotten men.
Six inmates chosen at large from the prison organization known as Raiford Town Hall gather around the roundtable to answer listener-sent questions. Questions popped before the mike earn senders gifts made by prison inmates. Gifts are purchased by Professional
AUGUST, 1943
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