We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
In Prince Albert, Sask., CKBI listeners keep in tune with the times via the daily Farm Digest. Problems peculiar to that region, and only to that region, make up the ten-miniue earful. Farmers send in questions on current headaches and brow-knitters, get straight from the shoulder answers.
AIR FAX: First Broadcast: February, 1943.
Broadcast Schedule: Monday through Saturday, 7:30
7:40 A.M.
Followed By: News.
Station: CKBI, Prince Albert, Sask.
Power: 1,000 watts.
Population: 12,290.
COMMENT: Sponsors whose offerings are geared to regional interests and problems reap the harvest in sales from good will created from the editorial content.
Sustaining
TOWN AND FARM As grocer shelves get depleted, more and more urban people think with nostalgia of life down on the farm. On the farmer rests the responsibility of feeding the nation. Town and Farm are mutually concerned with agriculture and its problems.
Agricultural problems, scientific livestock raising, results and effects of food rationing are dealt with in this half-hour public service show heard week-days at 6:15 A.M. Designed to inform both farmers and city dwellers on farm subjects pertinent to wartime, the show is emceed by radio pioneer Everett Mitchell. Able support comes from home economist Lois Schenck.
AIR FAX: First Broadcast: January 11, 1943.
Broadcast Schedule: Monday through Saturday, 6:15
6:45 A.M.
Preceded By: News.
Followed By: News.
Station: WMAQ, Chicago, III.
Power: 50,000 watts.
Population: 3,440,420.
COMMENT: Whether in rural or urban communities, up-with-the-sunners are workers, and today, workers have folding money galore. The sponsor with a message for this group may not be heard by as many listeners at this time of day, but it is a hand-picked audience for advertisers with commodities that workers want and need.
SHOWMANSHIP IN ACTION
Promotions and merchandising stunts that will lift a program out of the ordinary.
Amusements
HAYLOFT HOP When Saturday night comes around, it's a sure bet that every amateur performer in the environs of Gainesville, Fla., can be spotted at the American Legion Hall. Out to give them a great big hand are some 250 persons. Listeners to the W^RUF shindig get an A to Z variety of entertainment. Main prop for the 40-minute Hayloft Hop: the Jubilee Hill Billies.
Crowdbuilders: favors, contests of every size and color. An inventor's contest with prizes for the most unusual and original homemade instrument, best performance thereon, brought the house down. Watermelon eating contests, nail driving competitions, others, keep the drive wheel hitting on all fours.
When 8:25 P.M. rings down the curtain on the radio show, audience may purchase tickets for a round and square dance, with the music of the Jubilee Hill Billies. Almost to a man, the audience stays to trip the light fantastic. With Camp Blanding only 35 miles distant, uniforms are much in evidence. Bids for letters net as many as 500 letters in a single week.
AIR FAX: Farmer Dan Valentine doubles in brass, emcees the show, auditions all amateurs. First Broadcast: May, 1941.
Broadcast Schedule: Saturday, 7:45-8:25 P.M. Station: WRUF, Gainesville, Fla. Power: 5,000 watts. Population: 13,757.
COMMENT: What has been done nationally with splendid results can be accomplished locally and regionally. Net
AUGUST, 1 943
275