Radio showmanship (Jan-Dec 1943)

Record Details:

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Angora kittens, canaries, pianos, mules, or what-have-you, it's Swap for Victory. AIR FAX: Swaps are handled by emcee Begley. All mail goes to him, and he sees to it that the "swappers" get in touch with each other. Program also contains farm and agricultural news supplied by the Connecticut Bureau of the United Press, as well as bulletins from various farm bureaus and organizations. First Broadcast: March 23, 1942. Broadcast Schedule: Monday through Saturday, 6:457:00 A.M. Preceded By: Farm Flashes. Followed By: Values for Victory. Station: WNBC, Hartford, Conn. Power: 5,000 watts. Population: 221,940. COMMENT: A program of this kind performs a valuable public service since much of the success of America's war effort depends upon the extent to which civilians conserve essential war materials here at home. Sustaining FARM FORUM When Bill Moshier, KIRO's farm director, corraled the western field representative of the American Jersey Cattle Club, asked if that organization's breeder club in the State of Washington would contribute a purebred Jersey to be auctioned off in a War Bond selling campaign, the Farm Forum came out of the judging ring with blue ribbons. With a committee of Jersey breeders to administer the competition, judge entries to determine the winner of the 1300 critter, the amount of bonds purchased by an individual or family during the month constituted a bid. No sooner had the Jersey gone on the block than two patriotic citizens offered a $250 riding horse to the cause. Nothing to beef about were the results. Winning bid lor the cow: $19,150; for the horse: $13,275! When stock was taken of the total amount of War Bonds sold during that one month, Farm Forum had $1,288,539 to its credit! Only farmers or farm families were allowed to bid on the cow, and only Series E bonds were legal tender. Vitamins E, F and G for patriots were the Series E, F or G War Bonds acceptable for bids on the nag. 1 o record a bid in the auction, buyer arranged with agent from whom bonds were purchased to certify purchase. Only exception to the ruling that no person be allowed to credit his purchase to anyone not in his immediate family: a service man permanently stationed in the Seattle area. Johnny Doughboy expressed such a strong desire to own the horse that Farm Auctioneer Moshier told the story on the air, advised interested listeners they could direct their purchases to the soldier. Johnny didn't get a zero; at the home stretch, his votes placed him third. Donors, winners, others who figured in the campaign participated in a special 9:00 P.M. broadcast when the race was lost and won. Not the only time that radio farmer Moshier has stuck his neck out, put Farm Forum on the spot, was this venture. Lily that needs no gilding: February mail response to government bulletins offers hit 684. Current campaign is a 4-H Club Enrollment Competition. To the county showing the greatest percentage of increase during the year will go a trophy and banners. AIR FAX: Scripts are' based on farm news summaries, markets, answers to listener sent questions, analyses of war developments affecting agriculture, interviews, discussions of production and management techniques, and news of 4-H Club and Farmers of America activities. First Broadcast: September 11, 1939. Broadcast Schedule: Monday through Friday, 7:157:30 A.M. Preceded By: Reveille News. Followed By: News. Station: KIRO, Seattle, Wash. Porver: 50,000 watts. Population: 452,637. COMMENT: While the backbone of a program of this kind must be of necessity of vocational value, showmanship dresses it up, helps it take on the trappings that builds loyal listeners. Sustaining FLORIDA FARM HOUR One of the oldest, if not the oldest, continuous agricultural programs in the nation, is the record for the Florida Farm Hour heard over WRUF, Gainesville, Fla. Fifteen years with a three-month's vacation in 1929 when the station was inactive for 282 RADIO SHOWMANSHIP