Radio showmanship (Jan-Dec 1943)

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XEXT MONTH H. WILLIAM IVDLDE, president of the Nolde Brothers Bakery, Richmond, Va., shows how sales curves follow program popularity. It's Music in the Air. fluY K. DALLAS, sales manager of the Central Illinois Light Co., Peoria, 111., explains how the Cilco Toivn Crier sells and tells with amazing results over WMBD. JOSEPH M. BEMSTEIIW, president of Bo Bernstein & Co., Inc., Providence, R. I., points out the steps by which tailor-made radio suited Marty's Clothing Mart, was instrumental in its astonishing growth. Plus Tested Programs and Promotions You Can Use in Your Own Business!