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CONTENTS
SEPTEMBER 1943
VOL. 4 NO. 9
Editorial Advisory Board
Radio
Herbert Pettev
Ralph Atlass William Dolph Don D. Campbell Glenn Snyder Philip Lasky Roger Clipp J. Harold Ryan
Neio York
Chicago
Washington
Birmingham
Chicago
San Francisco
Philadelphia
Toledo
Business Dr. Harry Dean Wolfe
Washington, D. C. Lorenzo Richards
Ogden, Utah GusTAV Flexner
Louisville J. Hudson Huffard
Blue field, Va. Maurice M. Chait
Peoria, III. Frank J. Ryan
Kalamazoo, Mich. Allen C. Knowles
Cleveland
Staff
Publisher-Editor
Don Paul Nathanson Managing Editor
Marie Ford Editorial Assistant
Libbie Lupton
Published by Showmanship Publications, Minneapolis, Minn. Subscription rate: $2.50 a year, 25c a copy. Address editorial correspondence to 1004 Marquette, Minneapolis, Minn. Tel.: Ge. 9619.
Copyright 1943 by Showmanship Publications, publishers of Radio Showmanship.
Editorial 293
"P. B." Talks It Over 295
Juster Bros., Minneapolis, Minn., sets Northwest men's styles. P. B. Juster, president, credits radio.
Town Crier Tells and Sells 298
Consistent use of radio charges good will batteries, strings direct sales line for Central Illinois Light Co., Peoria, 111.
Levins Hollers "Uncle" 300
Lloyd C. Bryant
Radio follow-through sells merchandise for Levins Department Store, Charleston, N. C.
On the War Path 302
J. M. Bernstein
Marty's Clothing Mart takes up the sales battle on a new front, says the president of the Bo Bernstein & Co., advertising agency. Providence, R. I.
SEPTEMBER, 1943
291