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Radio Recruits! 305
An RS Analysis
Help wanted appeals meet crucial man power shortages. Radio helps industry move down the road to victory.
What the Program Did for Me 308
This is the businessman's own department. Radio advertisers are invited to exchange results and reactions to radio programs for their mutual benefit.
Airing the New 309
New radio programs are worth reading about.
Showmanship in Action 315
Promotions and merchandising
stunts lift a program out of the ordinary.
Proof O' the Pudding 317
Sales, mails, surveys, long runs and the growth of the business itself are proof of radio results.
Showmanviews 320
News of current transcribed releases for local advertisers is presented here.
Johnny on the Spot 322
News, reviews and tips on spot announcements are in this column.
WHY SHOP FOR TRANSCRIBED FEATURES?
TRANSCO HAS A QUALITY SERIES FOR EVERY TYPE OF SPONSOR . . .
• Over 3,000 quarter hours of SOLID ENTERTAINMENT, featuring "name" stars
• Radio of Ten Years Ago — A new program idea. 390 hour bright variety shows — Bob Burns, Elvia Allman, Phil Harris' Orchestra, Martha Raye, and many others.
• The Hunchback of Notre Dame — classic drama. 35 quarter-hour transcriptions.
• Frankenstein -highly dramatic thriller. 13 <|uarter-hour transcriptions.
• The Story Behind the Song — true origin of famous music;. 39 quarter-hour transcriptions.
• Country Church of Hollywood — favorite hymns — philosophy. 78 quarter-hour transcriptions.
• Jerry of the Circus — juvenile. Circus adventures. ]30 quarter-hour transcriptions.
• Mama Bloom's Brood — humorous. Family appeal. 78 quarter-hour transcriptions.
• Thrills from Great Operas — operas dramatized. Arias in English. 39 quarter-hour transcriptions.
• And Forty Other Series . . .
Let Us Tell You More About These Shows . . . Write For Catalog
RADIO TRANSCRIPTION COMPANY OF AMERICA. LTD.
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