Radio showmanship (Jan-Dec 1943)

Record Details:

Title:
Radio showmanship
Date:
Jan-Dec 1943
Publisher:
Minneapolis : Showmanship Publications
Volume:
Radio showmanship (Jan-Dec 1943)
Leaf #:
000303
Language:
English
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Date Added:
March 28, 2024
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"P.B." Talks It Over Juster Bros., Minneapolis, Set Northwest Men's Styles P. B. Juster, President, Credits Radio No man has ever entered Juster's and even intimated that he wanted a reat pleat, a stuff cuff, or a drape shape! Xo woman has ever stalked in and bought a green polka dot shirt for her husband, either. True, Juster's doesn't handle such incendiary raiment for men. But even more important as a reason for no zoot suits or dog-fight shirts is the Juster legend which preempts inclusion of "zissboom-bah!" AVhat gave birth to the Juster legend? Who nurtured and fostered an ideal that seeped into the consciousness of an entire clientele to such an extent that they don't even ask for merchandise that just couldn't bear the Juster label? A glistening gentleman known thousands as "P.B!" Many of the thousands have never seen "P.B.," but still they know him by this sobriquet; his husky, friendly voice comes into their homes through radio speakers several times weekly over his own Front Page of the Air news program via WTCN, in the Twin Cities of Minnesota, Minneapolis and St. Paul. But "P.B." neither edits nor reads, nor even sees, the WTCN news items which are broadcast on his program. From the sanctity of his own home or his own office, "P.B." talks it over SEPTEMBER, 1943