We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
• Smart and up-to-the-minute inside and out is the JUSTER BROS. CLOTHING STORE, Minneapolis, Minn.
with the men in his audience in place of the usual commercial; and it isn't unusual for "P.B." to talk about men's clothing in a way that is far from commercial. He caresses descriptions of "lounge drape suits" ... of an "easy fitting coat" ... or a "porous fabric" . . . or a "smooth fitting lapel." Often he talks of things remote from the clothing lousiness. But always he gives the impression of a man who knows his work and who loves it.
"P.B.'s" theory that it takes more than clothes to make the man had its inception when Juster's was but a modest store on Minneapolis' lower Nicollet avenue. As closely as he can recall, he awakened one morning with an idea for a Style Clinic of university .men. On the (ampus, the idea was received with open arms and minds. And Clinic Number One went off with over 300 college men attending the affair at the Nicollet Hotel ballroom. Stylists and suiting specialisis from New York and Chicago discussed the values of long lapels; the number of buttons on the jacket; the cut of the trousers, and types of woolens lo) various suit stvles.
i
College men entered into the thing in dead earnest. A steering committee was appointed. Models were chosen. And out of it came a university man's suit that fast became de trop on the campus. This was the first edition of a suit known as the Minnesotan V-3. Subsequent years brought new versions of the V-3.
And with the popularity of "P.B.'s" style consciousness, Juster's grew swiftly. Seeking larger quarters, the house of JusTER moved upward, into the heart of the Mill City's shopping center. At the same time, it moved upward in the shopping instincts of Minnesota men.
But "P.B." wasn't satisfied. The \-3 became the British Lounge Model, a generic term which this Lucius Beebe of the clothing industry still maintains. The 6-story building which houses Juster's became the mecca to which men from everywhere in the Northwest traveled for style.
Therein lay "P.B.'s" credo. "Style," he says, "is far more important than anything else in a man's dress! Comfort, ease, yes, and even self-assurance come to the man who knows he's well dressed!"
His Style Clinics became annual affairs not only for younger men, but for business people of all walks of life. Regular and enthusiastic attendance of all sessions of the National Association OF Retail Clothiers and Furnishers won for him the presidency of that organization.
Meantime, "P.B." continued regular clinics in which style was the promulgated highlight. He discussed his hometown activities in meetings of the national association. There, they filtered out into the trade and to the general public of the nation.
Thus, Juster's Style Clinics were placed on a nation-wide basis, requiring
296
RADIO SHOWMANSHIP