Radio showmanship (Jan-Dec 1943)

Record Details:

Title:
Radio showmanship
Date:
Jan-Dec 1943
Publisher:
Minneapolis : Showmanship Publications
Volume:
Radio showmanship (Jan-Dec 1943)
Leaf #:
000310
Language:
English
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Date Added:
March 28, 2024
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the War Path Marty's Clothing Mart Takes up the Battle on a New Front Says J. M. Bernstein, President of Bo Bernstein R Co., Adv. TaThkre the grass grows high . . . where prices are loiu." That used to be the theme for Marty's Clothing Mart in pre-Pearl Harbor days. Out of nowhere rose Marty's Clothing Mart, an out-of-the-city men's clothing store, operating in an old factory building about two miles from the center of the city of Providence, R. I. The rise of this concern is amazing. Its primary inducement is well-known brands of men's clothing sold at below retail market prices. Radio spots was the medium used at the out-set to tell Marty's story. VV^hen this business opened about four years ago, Marty's spots were on the air some 80 times a week, day and night, over all stations in this vicinity. That was before the government started selecting men in earnest lor battle duty. Mariy's Clothing Mart, like many other concerns selling men's apparel primarily, was confronted with an ever dwindling 302 RADIO SHOWMANSH IP i