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First Broadcast: January 12, 1938.
Broadcast Schedule: Monday through Saturday, 7:00
8:00 A.M.
Preceded By: Music.
Followed By: Music.
Sponsors: Francine Fur Studios; American School;
Shea Cleansers; Summerfield's Furniture Co.
Station: WCOP, Boston, Mass.
Power: 5,000 watts.
Population: 1,924,642.
COMMENT: As far as a family life is concerned, the farmer's wants and desires are on a level with those of his city cousin. Not to be underestimated is the appreciative qualities and purchasing ability of farm families in the field of selective merchandise.
Groceries
MUNICIPAL COURT To court customers, Monarch Finer Foods and the Lion Store take heads and tails on daily appearances in the Dayton, O., Municipal Court. While the city fathers don't permit sponsorship of the program itself, Monarch and Lion's have consistently broadcast messages before and after each program.
Broadcast over WHIO is a review of cases called before Municipal Court the previous day. Defendants, lawyers, and judge are portrayed in reviews at 8:30 A.M. and again at 10:45 A.M., Monday through Friday. Broadcast material consists of a copy of the court record as taken down by court stenographer. Members of the WHIO staff take the parts of those who weigh the scales of justice. On the docket for Lion's and Monarch: six years of heads and tails sponsorship.
AIR FAX: First Broadcast: 1937 Broadcast Schedule: Monday through Friday, 8:308:45 A.M., 10:45-11:00! A.M.
Station: WHIO, Dayton, O.
Power: 5,000 watts. Population: 225,609.
COMMENT: Rich in the stuff of which drama and human interest are made are cases which appear before the courts.
Program here allows for a smooth performance, since court records can be edited, dramatic moments built up.
Maqazines
FARM QUESTION BOX A lot of water has gone over the dam since Western Farm Life Magazine began to pull the questions out of its KOA Farm Question Box. Once weekly since 1925, come Christmas, Thanksgiving, Fourth of Jtily, or what have you, the editors of Western Farm Life have produced the answers to the questions of their farmer friends. During its 18 years, nearly 39,000 questions have been dropped into the Farm Question Box. Answers to 9,000 have been broadcast.
The second oldest program of its kind on the air, the Farm Question Box is filled with queries from Canada and Mexico, Virginia and Minnesota. Its heaviest load comes from Colorado, Nebraska, Wyoming, Montana, Utah, New Mexico and Kansas. When 18 years ago, a farmer in eastern Colorado asked what would kill grasshoppers, he started a chain of queries that has kept the postman busy ever since.
AIR FAX: First Broadcast: July 9, 1925.
Broadcast Schedule: Saturday, 6:45-7:00 A.M.
Preceded By: Time and Tempos.
Followed By: Denver Post News.
Sponsor: Western Farm Life Magazine.
Station: KOA, Denver, Col.
Power: 50,000 watts.
Population: 303,273.
COMMENT: Service programs of this kind offer a splendid opportunity for advertisers who want to tap the farm vocational market. Important in reaching this audience is the selection of the right time. Since the program here builds the magazine with its subscribers, it represents a rich harvest for both radio and magazine advertisers. (For pic, see Showrnanscoops, p. 347.)
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RADIO SH OWMANSH I P