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takes the factor of showmanship into consideration, offers a dasli of spice to the news diet, is that much ahead of the
Drug Stares
VITAMINS FOR VICTORY Like the men on the battlefields, the army on the home front will march to victory on its stomach. Tips for the commanding officer of the kitchen, the housewife, on how to keep wartime America healthy and well fed, is the order of the day for Boise, Idaho, listeners over KIDO. Strategy is planned by the Snake River Drug Ass'iN. for its members in Eastern Oregon and Southwestern Idaho. Campaign is directed toward the vitamin trade, although no brand names or products are used in the commercials.
To get Vitamins for Victory into action, all druggists in the area joined the ranks. Each chips in his share of the costs on a six month's basis. Commercials on the institiuional side stress the part the druggist plays in the community, emhasize vitamins and prescriptions.
AIR FAX: Announcer Tom Cassidy dishes up the tips on Vitamins for Victory in this five minute feature heard five times a week. First Broadcast: August 1, 1943.
Broadcast Schedule: Monday through Friday, 2:302:35 P.M.
Preceded By: Shop With Lynn. Followed By: Shop With Lynn. sponsor: Snake River Drug Ass'n. Station: KIDO, Boise, Idaho. Power: 2,500 (d). Population: 160,000.
COMMENT: One of the phenomenal success stories of American business is that of the vitamin industry. For druggists who found that their supply of various sundries have been sharply curtailed, this new, relatively undeveloped field, was just what the doctor ordered. Druggists who have used radio in all parts of the country to promote vitamins and prescription services report amazing results.
Finance
FACTS ABOUT TAXES Time was ^vhen income taxes were in the class with caviare, not a part of the poor man's diet. War changed all that, and when the little man met up with Mr. \Vhiskers' tax forms, it threw him for a loop. In Colimibus, Ga., not Einstein but the Merchant's Sc Mechanic's Bank got the S.O.S. from willing but bewildered tax payers. To stem the tide, call a halt to those who each day came to the bank for help in income tax returns, Merchant's & Mechanic's took to WRBL. AVhile the bank itself did not render this kind of service, its Facts About Taxes series was offered as first aid to those who had requested help. Five-minute UNiTriD Press feature ran daily for 13 times.
AIR FAX: Instructions for filing income tax returns was a good will offering. First Broadcast: March 1, 1943.
Broadcast Schedule: Daily, 8:15-8:20 A.M., 13 times.
Preceded By: News. Followed By: Interlude.
Sponsor: Merchant's & Mechanic's Bank. Station: WRBL, Columbus, Ga. Power: 250 watts. Population: 5 3,280.
COMMENT: Advertisers who build for the future realize that service has become a keystone for business survival. In a program series of this kind the sponsor performs a public service which is personally appreciated by each individual listener.
Finance
NAN PATTERSON, WAC AVhile the man with the gun is the big shot in a man's war, the current conflict is everyone's battle. VV^oman pow^r is as vital to victory as the man }K)wer. To help step up enlistments, bring victory that much closer, the Lynchburg (Va.) National Bank Sc Trust Co. offers Nan Pattersoti, WAC, over WLVA.
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RADIO SHOWMANSHIP