Radio showmanship (Jan-Dec 1943)

ing broadcasts direct from the Naval Chapel include a message by a Navy Chaplain, musical selections by the Chapel choir with soloist and organ accompaniment. What started out as a special event when Commander Howell Forgy, Chaplain of "Praise the Lord and Pass the Ammunition" fame was stationed at the onetime home of the World's Fair drew so much listener reaction that it became a regular feature. No direct advertising for the Chapfx' of THE Oaks Mortuary is used in the opening and closing credit lines. Both KROW and Chapel of the Oaks have received thank-you notes for this patriotic gesture which enables parents and the public to share in the spiritual guidance. Requests for copies of the services are numerous. air FAX: First Broadcast: August 1, 1943. Broadcast Schedule: Sunday, 9:30-10:00 A.M. Preceded By: Music. Followed By: Famous Fathers. Sponsor: Chapel of the Oaks Mortuary. Station: KROW, San Francisco-Oakland, Cal. COMMENT: Function of a program of this kind is double-barreled. While it creates good will for the advertiser, it also does a public relations job for the Navy, thus renders yeoman patriotic service. Opticians SMILIN' IRISH EYES When KGW listeners are afther referring to Smilin' Irish Eyes, it is the Hurley Optical Co., Portland, Ore., they are thinking of, begorra. In this series, the butt of thousands of vaudeville jokes became the purveyor of folk-song, little known legends and stories. Sponsor's commercial tie-in with the show's name: "The Hurley Optical Co. presents this program in order that more people may become acquainted with their famous little shop where thousands of eyes have learned to smile once more under careful treatment." air FAX: Two yarns spun by Irish Colleen Kathleen Connolly, and songs by two sons of fcnn, Jimmy Nolan and Glenn Shelly round out the quarter-hour. predominates, some entire businesses on as this one. First Broadcast: May Jl, 1942. Broadcast Schedule: Sunday, 2:45-3:00 P.M. Preceded By: Homefires. Followed By: Music For You. Sponsor: Hurley Optical Co. Station: KGW, Portland, Ore. Power: 5,000 watts. Population: 305,349. COMMENT: I n (ommunilics where some one particular racial group sponsors have buih just sue li broadcasts Men's Wear WE COVER THE BATTLEFRONTS Foreign correspondents who put experiences endured in the line of duty to paper find aq eager and responsive public anxious to get inside dope on tlie hurlyburly of the world. Radio's foreign news commentators may speak oll-the-culf in Berlin Diary, or Balcony Empire, but We Cover the Battlefronls is straight from the horse's mouth. In Prince Albert, Sask., CKBI listeners get these vivid, on-the-scene action reports based on off -t he-record messages from eye-witness descriptions of war correspondents. Program is bankrolled l)v Ralph Millers Ltd., men's wear, as a once-a-week shot. air FAX: Commentator Jerry Prest presents the series based on the United Press script. First Broadcast: February 25, 1943. Broadcast Schedule: Sunday. 3:15-3:30 P.M. Preceded By: Music. Followed By: This Is Our Enemy. Sponsor: Ralph Millers Ltd. Station: CKBI, Prince Albert, Sask. Power: 1,000 watts. Population: 12,290. Producer: United Press. COMMENT: To bring home to each individual listener the full impact of the world in which we live, it is necessary to personalize events and people. For this reason, programs which give international events a garment of e\ery-day reality are quick to develop large audiences. NOVEMBER, 1943 383