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SPECIAL PROMOTION
Short radio promotions that run but a day, a week, or a month yet leave an impression that lasts the year around.
Manufacturers
WAR INDUSTRIES ON PARADE To the
civilian doing his daily task, the war worker is apt to be as far removed as iNlr. X. To bring the two into a mutual understanding was the self-assigned task of CKAC, Montreal, Can. In a series of nine half-hour programs, men and women employed in munition plants did their acts for the radio public. Programs originated in the various war plants in and around Montreal.
From the Fairchild Aviation plant came the music of the Fairchild Band, vocalites and sketches. A 65-voice mixed choir was the offering of the Montreal Locomotive Works. Canadian Vickers and XooRDUYN Aviation each presented variety progi^ams. Music was the order of the day for Sorel Industries, and a dramatic program filled the bill for Marine Industries. All talent was recruited from among war workers.
air FAX: First Broadcast: June 2, 1943.
Broadcast Schedule: Tuesday, 9:30-10:00 P.M.
Preceded By: The Colonel.
Followed By: Passport for Adams.
Station: CKAC, Montreal, Que.
Power: 5,000 watts.
Population: 915,000.
COMMENT: Manufacturers have found radio a new dotible-edged public relations tool which works both with employees and with the public. Industry not only gets credit for good entertainment but it also gets the blue ribbon for this evidence of interest in workers' welfare.
Transportation
mittee from the employees organization. From the word go cooperative venture was a success. This fall employees had a tenth anniversary to celebrate. Every section of the area served by the company's street car and bus facilities joined in the Cooperative Transit anniversarv via WWVA.
Three qtiarter-hours on consecutive days dramatized by transcription forgotten moments in Cooperative progress. Punch angle: oldsters in several departments were interviewed, their stories presented in dramatizations. Highlight of the radio series was a Sunday halfhour cavalcade of tranportation in the area. Mtisical favorites of ten years ago were brushed off by a 15-piece orchestra. Listeners were offered a pictorial anni\ersary booklet of transportation in the Ohio Valley through the long years.
air FAX: Format for the series was a typical March of Time arrangement.
First Broadcast: July 29, 30, 31, August 1, 1943. Broadcast Schedule: Th-F-S. 7:15-7:30 P.M.; Sunday, 5:30-6:00 P.M. Sponsor: Cooperative Transit Co. Station: WWVA, Wheeling, W. Va. Power: 50,000 watts. Population: 73,974.
COMMENT: Broadcasts of this kind fan the flames of local pride, and it's local pride that greases the wheels for a multitude of industrialists. For service enterprises, this good will factor takes on additional importance.
THROUGH THE YEARS WITH COOPERATIVE Van years ago, the Wheeling (\V. Va.) Traction Co. went bankrupt. Ecjuipment was purchased by a com
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RADIO SHOWMANSHIP