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public's interest in news, and surveys reveal tremendous listening audiences for programs of this kind, the man on the sidelines sometimes raises the question: "Does news sell products?" When one announcement for a rationed item in odd sizes sells SOO pairs of shoes, the returns ought to lay that ghost.
Women's Wear
BLOOD RELATIVE "Our production figures for June, July and August reveal that our increase seems related to the Blood Relative program which L Magnin's and Breuner's have so kindly sponsored for us.
"We are not stating that this increase was entirely due to the Blood Relative program, because many local concerns have been most generous in giving us publicity, but it almost seems that L Magnin's and Breuner's started the local business houses thinking about how to help the Blood Donor Service. Weekly average for Oakland Chapter
including mobile visits:
June. . . . 1,187.6 pints of blood.
July 1,228.2 pints of blood.
August. . 1,319.5 pints of blood. "In interpreting these figures one should remember that the last 100 donors are much harder to recruit than the first few hundred. Therefore the increase is definitely worth while." MARGARET DART Director, Blood Donor Service Oakland, (Cal.) Chapter, ARC.
AIR FAX: Twice a week, true stories of the fighting fronts are told by the men who lived them on KROW's Blood Relative program. Each highlights the use of blood plasma in saving the lives of America's soldiers, sailors and marines wounded in action. Men are selected from the Naval and Military Hospitals, many another source. No commercial of any kind is used. First Broadcast: July, 1943. Broadcast Schedule: M-F, 1:00-1:15 P.M. Sponsor: I. Magnin; Breuner's.
Station: K R O W, San Francisco-Oakland, Cal. Power: 1,000 watts. Agency: Emil Reinhardt.
COMMENT: A round of applause for sponsors here, others throughout the country, who devote radio time not to the job of selling a davenport or a gown, but to the vital purpose of saving lives.
Who produces whotr^ This up-to-the-minute directory of script and transcribed programs for local sponsors is alphabetically indexed . . . cross-indexed by time, audience appeal, and subject matter.
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1944 REVISION
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