Radio showmanship (Jan-Dec 1943)

SOCIAL EVENTS Prine's Social Register What's doing in the clubs, schools and churches over WIBX, Utica, N. Y. 1-43, p. 22. Greetings and Salutations Notices of church services, lodge and club meetings, birthdays, etc., gratis. 4-43, p. 135. Cilco Town Crier News of social and civic events with selling copy for Central 111. Light Co., Peoria, 111., on WMBD. 9-43, p. 299. Social Notes News of civic organizations and social items. 9-43, p. 319. Newscast News of community enterprises. 10-43, p. 353. Lillian News of clubs and clubwomen. 10-43, p. 355. Column of the Air Listeners are kept up to date on local people and events. 11-43, p. 372. Town Crier What's doing among North Bay, Ont., organizations. Heard over CFCH for Macdonald's Beverages. 12-43, p. 409. SPORTS Personality Parade, The Music with local sports news sells Bond Clothes over CKOC, Hamilton, Ont. 1-43, p. 14. Bowling Quarter-hour of fast bowling league play, and on-the-spot chatter. 2-43, p. 63. Down the Years in Baseball Highlights of local baseball history through the years. 3-43, p. 95. Baseball Play by Play Broadcasts of major and minor league games, with government announcements the commercial backbone. 3-43, p. 100. Lucky Regal Hour A Sunday morning WOL variety hour with a five-minute sports summary. 3-43, p. 101. Koehler's Sports Parade National and local sports plus latest scores. 4-43, p. 134. Hockey On-the-spot broadcasts with plenty of merchandising hooks. 4-43, p. 137. Alfar's Parade of Sports News of the sports world. 7-43, p. 228. Yandt's Sporlslanls Ten year old sports program answers the service call to the colors over KGVO, Missoula, Mont. 7-43, p. 230. Erlanger's Sportscast Sports from the spectator's point of view over WFIL. 7-43, p. 232. Your Football Prophet Game forecasts. 7-43, p. 236. Baseball Warm Up True-to-Iife stories from the diamond. 7-43, p. 237. Football Play-by-play. 7-43, p. 2 37. Woodrow Sports Review Over-all sports picture. 7-43, p. 240. Sunday Baseball Play-by-play over KROW, Oakland, Cal., for Bethlehem-Alameda Shipeyards, Inc. 7-43, p. 241. Sports Roundup Local and national events in the nightly KTUL strip. 7-43, p. 241. Sears Sportsreel Plenty of showmanship in this weekly quarter-hour. 7-43, p. 242. Alley Broadcast Five-minute remotes for Charlotte Bowling Center over WAYS, Charlotte, N. C. 7-43, p. 243. Football Forecast Listeners win prizes for best predictions. 7-43, p. 243. Sports Page of the Air Successful WOL sports review from the nation's capitol. 7-43, p. 244. Sports Reporter Showmanship makes this six times weekly summary click. 7-43, p. 245. Wadhams Sport Flash Fifteen consecutive years on the air! 7-43, p. 246. Tournament of Champions Inter-scholastic scrap from the scrapple capitol over WFIL, Philadelphia, Pa. 7-43, p. 248. Between the Halves News on the gridiron field to while away time between the halves over KGBS, Harlingen, Tex. 7-43, p. 248. Sportscast A seasonal promotion to catch the masculine ear. 10-43, p. 344. SPOT ANNOUNCEMENTS Listings for Listening Buyers and sellers spot real estate bargains for Byron Reed Co., Inc., Omaha, Neb. 1-43, p. 6. Selling Sight Straight Spot announcements sell personal service in personalized way for Service Optical, Des Moines, la. 2-43, p. 50. Solovox One-minute transcriptions pep up sales. 3-43, p. 102. Betsy Ross in Modern Dress Spot series gets almost entire bakery ad budget. 3-43, p. 106. Ear Marked for Success An eight year old record of spot announcements was set up over WHEC, Rochester, N. Y., for Weis & Fisher Furniture Co. 4-43, p. 141. Time Signals For Holzbeierlein 8C Sons, Inc., Washington, D. C, WOL time signals carry the torch for Bamby Bread. 5-43, p. 176. Vim and Vigor A hard-hitting spot campaign for vitamins and drugs. 5-43, p. 178. Falstaff Openshaw Tricky transcribed spots with a light touch. 6-43, p. 214. Almanac of the Air Plugs take the place of printed almanacs. 10-43, p. 357. Man to Man Personalized messages sell real estate. 11-43, p. 394. Tap Room Ballads Jingles build the Hub Cafe over KPRO, Riverside, Cal. 12-43, p. 406. TRAFFIC AND TRANSPORTATION City Traffic Court Listeners are hailed into City Traffic Court via remote broadcasts. 3-43, p. 94. On Foot First hand tip-offs on how to get more enjoyment On Foot, aired over WFIL, Philadelphia, Pa., for Philadelphia & Western Railway. 3-43, p. 95. VARIETY Early Birds Comedy and music to start the day right. 2-43, p. 69. Family Circle Ad-lib monologues, hymns, marches, hillbilly music, news and frequent time signals on this early morning shoJ*'. 4-43, p. 125. Tip-Top O' the Morning Casual singing, playing and talking by two mike zanies. 4-43, p. 132. Lady's Choice Music, news items, interviews, and book reviews scripted on the lighter side. 4-43, p. 136. Dawn Patrol News, music and chatter through the night over WOL, Washington, D. C, for the Pep Boys. 4-43, p. 140. Breakfast Club, The Songs to start the day right, with plenty of chuckles. Heard over WFIL, Philadelphia, Pa., for Abbotts Dairies. 6-43, p. 186. Sunday Get-Together A 45-minute studio show sold in 15-minute packages. 8-43, p. 281. Top O' the Morning A little bit of everything on this early-morning show. 8-43, p. 285. 428 RADIO SHOWMANSHIP