Radio showmanship (Jan-Dec 1944)

CONTENTS JANUARY 1944 VOL. 5 No. 1 Editorial Advisory Board Radio Herbert Pettey Ralph Atlass William Dolph Don D. Campbell Glenn Snyder Philip Lasky Roger Clipp J. Harold Ryan New York Chicago Washington Birmingham Chicago San Francisco Philadelphia Toledo Business Dr. Harry Dean Wolfe Washington, D. C. Lorenzo Richards Ogden, Utah GusTAV Flexner Louisville J. Hudson Huffard Blue field, Va. Maurice M. Chait Peoria, III. Frank J. Ryan Kalamazoo, Mich. Allen C. Knowles Cleveland Staff Publisher-Editor Don Paul Nathanson Managing Editor Marie Ford Published by Showmanship Publications, Minneapolis 2, Minn. Subscription rate: $2.50 a year, 25c a copy. Address editorial correspondence to 1004 Marquette, Minneapolis 2, Minn. Tel.: Ge. 9619. Copyright 1943 by Showmanship Publications, publishers of Radio Showmanship. Editorial 5 Science Measures Radio 6 Lewis W. Waters Test tube findings sold to public via radio tubes writes the vice president in charge of scientific relations for the General Foods Corp., New York city. Radio Puts Teeth into Good Will 8 Dr. B. W. Stern Consistency consistently pays, builds confidence, says this Mansfield, O., dentist. Soil-Off Cleans Up 10 Vera Nyman Radio shines sales curve, builds national distribution in ten years, writes the president of the Soil-Off Manufacturing Co., Glendale, Cal. Honest Abe was Right 12 Dick Fowler Radio plus honest selling puts Sid's Furniture Mart on the map in Parkersburg, W. Va., writes its admanager. Retailers Forward March 14 Frank Wright From $30,000 to $200,000 for radio is Bay Area record for 18 merchants writes the manager of the San Francisco-Oakland (Cal.) Retail Radio Bureau. JAN UARY, 1 944