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Radio Hits Sales Target 16 Airing the New 23
SabinC. Abeii Ncw radio progiaiiis worth reading
Sports Round Table wins friends, about. No result figines as yet.
influences sporting goods buyers, writes the president of the L. P.
Wood, Inc. Sporting Goods Store, Showmanship in Action 28
Burlington, Vt. Promotions and merchandising
stunts that build audiences and help increase sales.
Yours for the Asking 19
Sample script and transcription P^^^^ O' the Pudding 30
availabilities are listed here. Results based on sales, mail, surveys
and long runs are given here.
Showmanscoops 20 Showmanviews 33
Photographic records of successful News of current syndicated releases
radio programs and radio promo available for local and regional
tions. sponsorship.
Special Promotion 34
Showman Patterns 22 Short radio promotions that rtin btu
Shows cut to fit a pattern for spon a short time, yet leave an impression
sorship are streamlined here. that lasts the year around.
Who produces what? This up-to-the-minute directory of script and transcribed programs for local sponsors is alphabetically indexed . . . cross-indexed by time, audience appeal, and subject matter.
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• Complete Listings
• CrossIndexed
1944 REVISION
RADIO SHOWMANSHIP MAGAZINE 1004 Marquette Minneapolis 2, Minnesota
Gentlemen :
Send me my free copy of the RADIO SHOWBOOK and enter my subscription to RADIO SHOWMANSHIP for one year at $2.50. Check enclosed D Bill me later D
I will want D copies of the Radio Showbook at 75 cents per copy. Check enclosed D Bill me later D
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Address
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RADIO SHOWMANSHIP