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bring back the polish to your stove use half a lemon. Rub it over the top of the stove and then polish with a dry cloth. Lemon can also be used to bring back the lustre on copper tubs or kettles.
SOUND: BUGLE CALL
ANNCR: When hanging fresh curtains . . . here's a handy little trick. You know how the rods sometimes catch and tear the cloth. Try tieing a little bit of wax paper over the end of the rod, and it will then slide into the curtain slick as a whistle without catching or tearing!
SOUND: FANFARE
ANNCR: Do you find your silverware tarnishes rapidly? Try putting a little bit of camphor gum in your silverware drawer ... it will stay brighter .... longer!
And that's our army of household helpers for today. Here's Barry Wood to inspire you to greater home-brightening efforts with a song . . . COUPLE IN THE CASTLE.
RECORD: COUPLE IN THE CASTLE ANNCR: Tune in Monday at 9:00 P.M. when you'll hear another in a series of broadcasts presented in the interests of a brighter, more attractive community, by (sponsor list). THEME: LAST CHORUS 'SHINE'
AIR FAX: First Broadcast: March, 1943.
Broadcast Schedule: Daily, 30-minutes, staggered schedule.
Sponsors: Lazareflf 8C Co., Wagstaff Hardware, Hudson's Bay Co., Merry Lumber Co., Trail Mercantile, Tonelli's Grocery, Wilmes Hardware, Trail, B. C; Davis Store, Fruitvale; Hunter Brothers, and McTeers Hardware, Rossland; West's Store, Castelgar. Station: CJAT, Trail, B. C. Power: 1,000 watts. Population: 12,000.
COMMENT: When it is cooperatively shared, the cost load isn't heavy. Each individual sponsor here shares in the business increase. Staggered schedules reach a diversified audience that help achieve the goal for business promotion.
AIRING THE NEW
New radio programs worth reading about. No result figures as yet.
Automabiles
REMEMBER WITH FLORETTA Time
was when folding money on the line saw the delivery of a new family jalopy. Time was when Sunday was the cross country gad-about day. While the necessities of war have put a stop to all that, who doesn't Remember with Floretta, the KHJ girl of a thousand memories for Los Angeles, Cal., listeners? Three times a week nostalgic music of the good old days is brought to KHJ listeners by Art Frost, authorized De Soto-Plymouth distributor, Glendale, Cal. Commercial hook to the musical line: automobile sales, both of new and used cars. Memory of things past is brought into crystal clear focus through the medium of old familiar music. Listeners are asked to contribute letters recounting memories that best loved songs bring back. Letters are read in part or in full, give credit where credit is due, namely, to the listener-contributor. Path down which most listeners tread is toward the golden days of childhood.
While sponsor Art Frost took a oneyear radio vacation. Remember With Floretta was the first step in a campaign to keep 'em remembering. Series is designed to build the sale of used cars today, new models in the future.
AIR FAX: The dulcet tones of Floretta, and the melodic strains of familiar music are the duo which woo the sales muse.
First Broadcast: September 6, 1943. Broadcast Schedule: M-W-F, 4:45-5:00 P.M. Preceded By: The Johnson Family. Followed By: News.
JANUARY, 1 944
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