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:3H0WM AN VIEWS
News and views of current script and transcribed releases backed with showmantips. All are available for local sponsorship.
Sports
THROUGH THE SPORTS GLASS WITH SAM HAYES When the sports fan looks
hrough the sports glass, he doesn't want
o see dimly. AVhat he demands is a crystal-clear reflection of sporting e\ents that make history. The sports glass that
portscaster Sam Hayes uses is a wide angle lense with plenty of depth of focus. Prints that are etched in listeners' minds are enlargements of thrilling happenings and thrilling people in the world of sports.
Quarter-hour transcribed series presents a dramatic re-enactment of historic moments with all the excitement and sounds of the original scene. All fields of sports are covered. Vivid background information covering little known or half-forgotten facts concerning champions and stars of sports and the events dramatized is given in the breezy, authoritative style of sportscaster Sam Haves.
AIR FAX: Currently heard on several network broadcasts weekly on the Pacific Coast and shortwaved over seas, Sam Hayes has been heard throughout the country in his NBC recorded Touchdown Tips each fall since 1940. Time Unit: 15 Minutes. Appeal: Masculine and General. Producer: NBC Radio Recording Division.
COMMENT: Local advertisers here have the opportunity for a topnotch program to replace local sportscasters drained off by the war. It also offers a splendid continuing series to follow seasonal sports programs such as football. While such
JANUARY, 1 944
programs are strong in masculine appeal, the feminine ear is also available. Studies show a strong all-family appeal for sports programs.
Mystery
MANHUNT 'Wo crime has been committed . . . yet! No murder has been done . . . yet! No manhunt has begun . . . yet!" \Vith these opening lines as fore-shadowing, listeners to the new quarter-hour transcribed series settle back for uninterrupted chills and thrills. The Manhunt is on, and the trail leads from The Masked Murderer to the Solitary Cell.
Each of the 78 quarterhours is self-contained, is recorded open-end available for local and regional sponsorship. Series features Larry Haines of Gang Busters fame as Drew Stevens, police lab sleuth, includes a cast of topnotch network talent. That advertisers found Manhunt a clue to successful radio programming is indicated by the fact that the series was placed on 21 stations before the cuts were cold.
AIR FAX: Producer: Frederic W. Ziv, Inc.
COMMENT: Advertisers who keep a finger on the pulse of public reactions, gear radio programs to current interests, find that programs of this nature are increasing in audience popularity. Listener and sponsor both find the whodun-its a good cure for wartime jitters.
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