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Drugs Views the News 52
Norton Rosengarten
News on the hour fits the a ariety adschedule for Pantaze Drug Stores, Memphis, Tenn., writes the account executive of the Lake-Spiro-Shurman Advertising Agency.
Say It in Spanish An RS Analysis
54
Lowenstein's Department Store, Memphis, Tenn., plays the good neighbor, builds sales and good will with a transcribed series.
Showmanscoops 64
Photographic records of successful radio promotions and programs.
What the Program Did for Me 66
Businessmen exchange residts and reactions to radio programs.
Showmanship in Action 67
Promotions and merchandising stunts that build audiences and sales.
Tempos of Today 55
An RS Analysis
When radio wields the baton, timely appeals for workers also step up employee morale for the KnappMonarch Co., St. I.ouis, Mo.
Airing the New 57
New radio programs worth reading about. No result figiues as yet.
Johnny on the Spot 68
News, reviews and tips on spot annoiuicement campaigns.
Special Promotion 69
Short radio promotions that run bin a short time yet leave an impression that lasts the vear aroiuid.
Who produces what? This up-to-the-minute directory of script and transcribed programs for local sponsors is alphabetically indexed . . . cross-indexed by time, audience appeal, and subject matter.
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1944 REVISION
RADIO SHOWMANSHIP MAGAZINE 1004 Marquette Minneapolis 2, Minnesota
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I will want Q copies of the Radio Showbook at 75 cents per copy. Check enclosed Q. Bill me later D
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RADIO SHOWMANSHIP