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often unsung heroes who conlribulc their bit without benefit of lanfare. llianks to the Nkvv England Scrkvv C^o., VVKNE hsteners are taken behind the scenes to watch such [ohn Does in action.
To all civic, social and fraternal organizations and service clubs went the invitation to make this weekly half-hour feature their mouthpiece. On each broadcast, some one organization has the chance to present its story. What the 30 organizations have in common with New England Screw Co.: the aim and purpose to promote the best interests of Keene, N. H.
From the Y.M.C.A. come young people to tell of their work in the organization. A joint convention of the Mayor and Board of Alderman and the Common Cotnicil took listeners behind the scenes for a glimpse of city government in action.
AIR FAX: First Broadcast: November 21, 1943. Broadcast Schedule: Sunday, 8:00-8:30 P.M. Preceded By: We the People. Followed By: Crime Doctor. Sponsor: New England Screw Co. Station: WKNE, Keene, N. H. Power: 5,000 watts. Population: 13,832.
COMMENT: Programs of the kind here bolster that very community pride which is essential for business enterprise.
GrDceries
UNCLE AL AND CHARLIE Uncle Al to kids of every age in the KFNF listening area, he doesn't care of fig newton if his popularity is threatened by Charlie the Studio Cat. The two are inseparable, and when the imaginary white cat ran away from his grandma's catnip farm near Pussycat Hollow, Neb., ended up in Shenandoah, la., it was Uncle Al who befriended him. Currently he purrs for Amred Products, Omaha, Neb., gets a saucer of milk five times a week for yeoman service in keeping up the demand for Comic Popped Wheat. Results from contests and returns from proof-of-purchase offers proved to Amred that Uncle
Al and (ihailie are moic ihan (i^mcnis of (he imaginalion.
C^liarlie goes to kitniii^dytcii , is under the lutelage of Miss Esmerelda Pickens. His playmates include ''Roger, the C-A-L-F," whose father is a tobacco
salesman whose picture often appears on billboards. The entire quarter-hour is an utter fantasy with animals talking, otherwise acting like human beings.
air FAX: Broadcast Schedule: Monday through Saturday, 6:00-6:15 P.M. Preceded By: Music. Followed By: Music.
Sponsor: Amred Products Co., Omaha, Neb. Station: KFNF, Shenandoah, la. Power: 1,000 watts (d). Population: 6,846.
COMMENT: Ihat blood and thunder serials aren't the only direct routes to the youthful ear is proved by programs of this variety. While advertisers have found the wisdom of penetrating the home through the good will of the small fry, sponsors who rely on offerings which cause the blood pressure to raise sales often incur the wrath of parents and teachers.
Men's Wear
HERE'S THE LATEST AVhile most advertising capitalizes on a youthful appeal, today's advertisers find that the man with grey in his hair also has an ear for what is up-to-the-minute and timely. To fathers and the older men, Furmbilt Clothes, with stores in California and LUah, offers Here's the Latest over KDYL, Salt Lake City, Utah.
Each program highlights the latest
FEBRUARY, 1944
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