Radio showmanship (Jan-Dec 1944)

Record Details:

Title:
Radio showmanship
Date:
Jan-Dec 1944
Publisher:
Minneapolis : Showmanship Publications
Volume:
Radio showmanship (Jan-Dec 1944)
Leaf #:
00068
Language:
English
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Date Added:
March 28, 2024
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SHOWMANSCOOPS RADIO SHOWMANSHIP welcomes unusual photographs of merchandising stunts used by businessmen to promote listener interest in their radio programs. Tune-In Tune-Ups '''^ ■t:^4^ ^/ • (Left) . . . Fighting men in the South Pacific had something with which to barter as a result of a one-time request on Romance of the Highways, a KFRC feature aired for GREYHOUND BUS LINES. Commander A. W. Scott, commentator, and Phyllis Neumann check over packages of listener-sent junk jewelry. • (Below) . . . When KWLM, Willmar, Minn., set out to promote Gracie Fields Victory Show it did so with a vengeance. For five weeks president-manager H. W. Linder (left) and promotion manager Gil Frayseth were as busy as one-armed paper hangers. Promotionotions: distribution of free packs of PALL MALL cigarettes with a special audience promotion sticker; a picture hi-lite in KWLM's Radio Guide; sound car tie-in with Holy Matrimony, starring Gracie Fields; 500 letters to cigarette dealers; 272 radio announcements, and 67 newspaper advertisements. 64 RADIO SHOWMANSHIP