Radio showmanship (Jan-Dec 1944)

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MAY CO Tune Up Tune-In OFFICIAL DtSTRIBaTORS • (Above) . . . Fighting heroes and members of their families get the spot-light in the KOA weekly half-hour feature for the MAY CO., Denver, Col. To keep the tune-in tuned up, sponsor uses window displays (center). (For story, see RS, January, 1944, p. 25). mm NAVY PR€S€-NT »tt«E* W • (Below) . . . When the Desert Warrior, her bombing crew from Italian campaigns, arrived in Salt Lake City, Utah, to give the morale of UTAH OIL REFINING CO. High Octane Plant workers a shot in the arm, KDYL covered every phase of the event. Entire proceedings were condensed into a 15-minute program which gave listeners an overall picture of activities. FEBRUARY, 1944 65