Radio showmanship (Jan-Dec 1944)

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NEXT MaXTIl A. L. PALMER, general sales manager of Moore's, its 22 Ohio county seat retail outlets, presents the case for a coordinated advertising campaign, gives radio a prominent place in the sun. HENRY GERLING, advertising manager, tells how the Katz Drug Co., Kansas City, Alo., promotes its million dollar sale and Christmas merchandising with merchandisable spots. Its Musical Hit-Bits. WM. CANIVDIV, owner, ponits with pride to the remarkable growth of the Cannon Tailoring Co., Cleveland, O., attributes success entirely to radio. Plus Tested Programs and Promotions You Can Use in Your Own Business!