We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
^l-^^ZA, /Vfi
CONTENTS
MARCH 1944
VOL. 5 No. 3
Publisher Don Paul Nathanson
Managing Editor Marie Ford
Editorial Advisory Board RADIO
HiRBFRT PeREV
Raeph Atlass William Dolph Glenn Snyder Philip Laskv Ro(;er Clipp C. I . Hagman J. Harold Ryan
Neiv York
Chicago
]]'ashingtoji
Chicago
Sa}i Francisco
Philadelphia
Minneapolis
Washington
BUSINESS
Dr. Harr^ Dean Wolfe
]Vashi)igton, D. C. Lorenzo Richards
Ogden, Utah GusTAV Flexner
Louisiiilie J. Hudson Huffard
Blue field, Va. Maurice M. Chait
Peoria, III. Frank J. Ryan
Kalamazoo, Mich. Allen C. Knowles
Cleveland
Published by Showmanship Publications, Minneapolis 2, Minn. Subscription rate: $2.50 a year, 25c a copy. Address editorial correspondence to 1004 Marquette, Minneapolis 2, Minn. Tel.: Ge. 9619.
Copyright 1944 by Showmanship Publications, publishers of Radio Showmanship.
Editorial 77
Half Past Selling Time 78
A. L. Palmer
Values keynote radio campaign in switch from automobile supplies to general merchandise writes the general sales manager ot Moore's of Ohio, Newark, O.
The Devil, You Say? 81
Jean Hadley
Sixty second announcements on small stations up Red Devil Soot & Carbon Remover sales 500 per cent in one year writes the Manson-Gold Advertising Agency account exectitive.
Musical Hit-Bits 84
Henry Gerling
Merchandisable spots build million dollar sale for Katz Drug Co., Kansas City, Mo., writes its advertising manager.
Hello There Gardener 86
An RS Analysis
A low-pressure, low-cost radio program produces amazing results for five sponsors, each with different problems.
MARCH, 1944
75