Radio showmanship (Jan-Dec 1944)

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Call Them Sweethearts 88 An RS Analysis A 15 to 1 radio shot brings Banfield Packing Co., Salina, Ka., to the front, creates a 1500 per cent sales increase in six months. Airing the New 91 New radio programs worth reading about. No result figures as yet. Showmanship in Action 97 Promotions and merchandising stunts build audiences. Proof O' the Pudding 102 Results are based on sales, mail, surveys and business growth. What the Program Did for Me 105 Businessmen exchange results and reactions to radio programs. Johnny on the Spot 106 News, reviews and tips on spot announcement campaigns. NEXT MONTH OLIVER ELLIOTT, director of employee relations, Cessna Aircraft Co., Wichita, Ka., points with pride to 100 consecutive weeks on the air over KFH. Evidence that the program has what it takes: its selection as one of the 100 best advertising ideas of 1942, the only radio program so rated by Forbes Magazine. ROBERT KANEEN, president of the Christopher Candy Co., Los Angeles, Cal., presents a story with a moral, poijits out the value of even a small advertising expenditure when concentrated on a powerful medium. GEORGE M. OLSON, owner of Calmenson's Clothing Store, Montevideo, Minn., doubled his advertising budget to include radio, now reports a steady flow of business from at least 15 of the 31 counties served by KWLM. JOHN STUART, JR., Quaker Oats ad-manager, feels strongly about CHEX's Home Folks Hour, claims it has been instrumental in upping Peterborough, Ont., business from practically nil to over a quarter of a million dollars. Say you saw it in RADIO showmanship . . . please— A Peek at the Future! IT'S RADIO'S HOTTEST LITTLE SCRIPT SHOW ^^Futwre IJnliitiited!'' Now Running on 16 Stations Preview news from America's greatest manufacturers Escapist Entertainment The low-down on post-war miracles to come, with a little Free Enterprise mixed in ■ SUITABLE FOR ANY TYPE SPONSOR Easy to produce — all you need is one announcer and a turn-table. Use as a 5 or 15-minute show. FEATURED IN RADIO SECTION OF TIDE the Newsmagazine of Advertising and Marketing, Dec. 15th issue, pages 78-80-82. Reprinted in "JUDY'S", Jan. issue 39—78—1 56—234—3 1 2Price of script based on station coverage. Itayinoiid Keane ^iyiitl 1441 Welton Street -pr< )grams on an exclusive basis. Send for sample script today. *ale€l Itailio Programs Denver 2, Colorado 76 RADIO SHOWM ANSH IP J