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COMING
What about television, FM and the future? Is there a future for the custom-made network? Will advertising techniques change? You II find a complete report m the
RADIO SHOWMANSHIP POST-WAR SURVEY
A special issue devoted to post-war planning for radio and its advertisers. Specialists from the field of advertising, experts from the business world, and leaders in the realm of radio present an authoritative report on the post-w^ar world. AV^atch for it in the June issue of Radio Showmanship Magazine.
lELtVlblLllVi: Television is Ready for the Advertiser writes Allen B. Du Mont, president of the ALLEN B. DU MONT LABORATORIES, INC. • Raymond Everett Nelson, of the CHARLES M. STORM CO., looks at Television Today and Tomorrow. • Thomas T. Joyce, RCA Victor Division, RCA, analyzes the Post-War Television Market.
FM: What an Agency Found Out About FM is told by P. H. Pumphrey, of MAXON, INC. • Paul Chamberlain, Electronics Department, GENERAL ELECTRIC CO., presents the highlights on Post-War Broadcasting. • A program policy is the personalitv of a network claims John Shepard, 3rd, president of the AMERICAN NETWORK, INC.
ji/\J\lJ/\illJ: Global radio is an instrument of post-war prosperity says Miller McClintock, president of the MUTUAL BROADCASTING SYSTEM. • Advice from Edgar Kobak, executive vice president of the BLUE NETWORK CO., INC.: Build and Test Tomorrow's Program Today. • Paul Hollister, vice president of the COLUMBIA BROADCASTING SYSTEM, outlines radio's part in future progress.
PHDGHAMMIIVG: charter Heslep, of the Office of Censorship, Radio Division, takes a look at Radio News After the War. • Advice from Louis J. Nelson, Jr., of the WADE ADVERTISING AGENCY: Build Your Fences Today for Post-War. • From Elaine Norden, of the CAMPBELL-MITHUN ADVERTISING AGENCY, comes a tip on the Post-War Woman and the Facts of Life.
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Radio Showmanship will present these and many other pertinent articles on the future of selling merchandise through radio. It's an issue you can't afford to miss!