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CONTENTS
JUNE 1944
VOL. 5
No. 6
Publisher Don Paul Nathanson
Managing Editor Marie Ford
Uncharted Markets Ahead 184
by Dr. Hoicard E. Fritz, B. F. Goodrich Co.
Advertising Tomorrow 185
by Fred EldeaJi
Global Radio for PostAVar
Prosperity 186
by Miller McClintock. presidoit. Mutual Broadcasting System
Service as Usual
188
^v Paul Hollister, vice president. Columbia Broadcasting System
PostAVar Woman 189
by Elaine Norden, Campbell -Mi thun Adv. A gey.
Television's PostAV^ar Market 190
by Thomas F. Joyce, Radio Corporation of America
Television is Ready for the
Advertiser 192
by Allen B. Du Mont, president, Du Mont Laboratories
TeleAV^ords from the Sponsor 1 96
/;y Ted Long, Batten. Barton, Durstine & Osborn, Inc., New York City
Radio Relays for Television 198
by Ralph R. Beal, RCA Laboratories
Get Set for Sight 199
b\ J. D. McLean, General Electric Co.
AVhat About FM Programming?. . . .201
by John Shepard, pd, president, American Network
Broadcasters View FM 202
by Paul Chamberlain, General Electric Co.
Build PostAV^ar Fences Today 204
/;v Louis J. Nelson, Jr., Wade Advertising Agency
Yesterday Meets Tomorrow
206
by Edgar Kobak, vice president. Blue Netivork, Inc.
What About News? 208
by Charter Heslep, Office of Censorship
Television Now and Tomorrow. . . .194
by Raymond E. Nelson, Chas. M. Storm Co., Inc.
The \\^oman's Angle
^V Sally Wood-ward
210
Published by Showmanship Publications, Minneapolis 2, Minn. Subscription rate: $2.50 a year, 25c a copy. Address editorial correspondence to 1004 Marquette, Minneapolis 2, Minn. Tel.: Ge. 9619.
Copyright 1944 by Showmanship Publications, publishers of Radio Showmanship.
JUNE, 1944
183