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€1 €1 Research will see business through period of crushing competition which will confront nation when hostilities cease, writes the B. F. Goodrich director of research.
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by DR. HOWARD £. FRITZ, B. F. Goodrich Co,
V From the broadest point of view, WO) Id progress toward higher living standards, in the absence of new fronlicrs, can only go forward by increased ucahh through the discovery of new products.
We are all hurrying to put this war behind us, and we shall then fully utilize the dynamic force of this great power, American research.
Here are some of the things we may expect: aluminum, once a rare metal, in fantastic volinne at low prices; magnesium at one-fifth the weight of steel from an inexhaustible source, the sea; 150 octane motor fuel; thousands of low (r)st, abiuidant raw materials from petroleum, luiknown commercially before; a (ifjth-like material which needs no weaving, from nnxtiues of natural and svnilictic fibers, by the use of papermaking technique; non-shatterable glass and glass fibers with tensile strength of .S, 500, 000 pounds per s(|uare inch, ten liuus ihiii ol mild steel; a chemical wlii<li pi o\ ides a sort ol iiuisible raincoat loi ain thing that is dipped in it; luiiidicds ol lubbcis and materials with nihhci-like proi)cities made from wheat, (oiii, garbage, soybeans, coal, petroleinn, liiiK stone, nnik, sweet potatoes and salt; germ kdliiig (licmicals, new anesthetics, svnlhctic vitamins and medicines prolonging and saving man's lile under the new hazards and (ondilions.
i hcse new things wieslcd Irom nature air ihe ones whidi will see us safely ''""""'' 'h' MushiiiL; ( onijx'l it ion with
which we will surely be confronted once hostilities cease.
The magnitude of our production for war, made possible through scientific research and development, will reach the staggering total of 80 billion dollars in 1944. To replace a sizable portion of this 80 billion dollar w^ar business with peacetime pursuits, and do it in a hurry, is our reconversion problem and responsibility.
Except for limited, new facilities which are available as a result of war necessity, it looks as though we will have to be satisfied with the pre-war models, because it will take too long to tool up for new ones. Many new developments must, therefore, be set aside temporarily.
Most of the purchasers will be reasonably content with models not wholly different from the pre-war, and factories can use old patterns, jigs, and dies in getting quick production. The lugent problem is quantity and not so much novelty. Once the old models are in production, and people are back to work, the psychological hmiger to pinxhase will j^robably begin to taper off to where the supply is more nearly in the order of demand.
By wise cak illation, and just prior to the time w^hen the buying pid)lic's luge is being appeased, is the time to begin ollering the new gadgets and things to keej) the process going. At this point, the new niaivcls of science will begin to appear.
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