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(Left) . . . One-sheet poster boards ere stationed at points adjacent to Daviport Park for the WFOY Easter arade and Egg Hunt. Giving them the ice-over are (left to right) program irector Frankie Collyer Walker; traffic anager Bernice Nachtmann, and gen■al manager J. Allen Brown. Billboards so blossomed with Easter Egg Hunt romotion.
9 (Right) . . . Big-time stuff for the nippers is this WFOY Easter Egg Hunt sponsored by 21 St. Augustine, Fla., merchants. Broadcast was the climax to a 29-day promotion.
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A 29-day pre-Easter promotion, ihe series combined strong human interest with hard-selling merchandise information at a lime when men, women and children were interested in casting off winter clothing for spring finery. Begiui four weeks in advance of Easter, with a daily one-hour and twenty-minute Easter Parade, the platter show featured news of the Easter season on styles, merchandise, and services. Announcers Harry Talbert and Floyd Mihill handled the week-day presentations, while the Simday versions were conducted by Donn Colee and WFOY general manager J. Allen Brown.
A giant blaster Egg Hunt climaxed the series. Hundreds of St. Augustine youngsters were awarded prizes, and the enlire event was broadcast over WFOY.
Various elements combined to make this series the talk of the town. Not the least of them was its widespread audience appeal. With the daily broadcasts of music and merchandise news, the sponsors reached the feminine audience that represented the merchandise buyer in the Easter Parade of fashion.
Showmanship in the use of merchandise prizes for the winners in the Easter Egg Hunt also played an important part in making the entire community conscious of this VV^FOY promotion. These prizes gave the small-fry a very real incentive for locating the ()() dozen Easter eggs furnished and decorated by Lerov's,
one of the 21 sponsors of the series. While the Easter Egg Hunt was open to youngsters under twelve years of age, various contests and stunts were staged for other juvenile age groups.
SPONSOR
GIFT
McCarter's Quality
Dairy
$5 in Cash
Touchton's Rexall
Drug Store
Stuffed Easter Bunny
Pilgrim's Shoe Store
Pair of Shoes
Hughes, the Florist
Colonial Corsage
Leroy's
Easter Basket of Candy
Nordan's Pastry Shop
Easter Decorated Cake
Amavon Dress Shoppe
Silver Indian Bracelet;
String of Sea Pearls
J. Dexter Phinney
Solid Gold Birthstone
Jewelers
Ring
Day Clothing Co.
Shoulder Strap Handbag Alligator Leather Bill
Pape's Gift Shop
fold
Carmen's Market
$5 Defense Stamps
(Boy);
$5 Defense Stamps
(Girl)
Service Drug Co.
Two Big Sets of Games
S. A. Snyder's Grocery
Basket of Mixed Fruit
St. Augustine Soft
Water Laundry &
Dry Cleaners
Red and White Sailboat
Superior Dairies
Half Gallon Ice Cream
(Cups to All Winners)
Altoonjian's
Plaid Handbag; Charm
Bracelet
Denmark Furniture Co.
Junior Commando Gun
Usdin's Department
Store
Boy's Swimming Trunks
Bilger's Fashion Shoppe
Easter Bonnet
Capo's Children Shoppe
Boy's Polo Shirt
The Lew Shoppe
Raffia Drawstring Hand
bag
Set up in Davenport Park was the WFOY four-speaker sound system, and all activities were broadcast from 2:00 until .^:00 P. M. Easter Sunday.
It adds up to the fact that what is good showmanship is good radio, and good radio is the sponsor-tested success iormida, whether it is done individually or on a cooperative basis.
JULY, 1944
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