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Syl
vania Showtime
200 M:in-Hours Used to Stage Radio Series to Build f^orale
AL.MOST a year ago, plant managers i. of lour of the Massachusetts plants of S\ i.\ AM A Electric Products Inc. decided to hold a radio show for employees. These men appreciated the terrific strain the employees of the four plants, situated in Salem, Danvers and Ipswi(h had been undergoing for well over a year. The) beheved a radio progiam allowing employee participation might help in the broad program they wetf develo]>ing iov employee relaxation.
It was decided a weekly (juiz j^rogiam would permit not onh stead\ emj)I()\{'c pai lie ij)al ion. but also would proxidc the cxtia si iiuulal iiig xaluc ol intcrjjlaut ( onijxi iiion. l'.a( li week, Uams ol lour Irom the loiu plains in the arcii (ompeled against eat h otlur, and i(( ords were kej)t of the standings to keep the spiiit of (ompetition ali\c.
OiiginalK ilic show was staged in the W'K.SX studio theatre. \\hi(h allowed .ui audieute ol l.")() jxisons to \\iii)ess ea( h b'()ad(;isl. Sin(e oub ( niploxees weic ;d
lowed to attend, this represented finther employee participation. Approximately SI 00 per program was distribiued in prizes each week. This weekly half-hoiu' show did (juite a bit to create interest among emj)loyees, and in addition, it stinuilated a desire among them to ha\e an e\c'n bigger and better radio piogiam lot the ^^■olkels in Sylvania plants.
riRSi. S^iA'A.NiA was interested in exiMi more employee participation and attencknut'. Manx (onlerences with plain managers, their personnel directors, and W l.SX management brought aboiu the (OIK (pi ion of a brand new \ariety show, Sxli'dnni S h ()\r 1 1 ni (' . This program brought in the music of Dick llingston ;Mid his 1 l-piecc band, and an arranger with a dillerent apjjroach. (ihailie Beech, lioin Moutical. Now, e\c'i\ number used is a s])e(ial anaiigeuieiit. Broadcasts are presented before an iiudieiuc ol 500 in the main ballrooiu ol the IIawihokm-: I Ion I h] Saleui. Ihere is abvavs a
230
RADIO SHOWMANSHIP