Radio showmanship (Jan-Dec 1944)

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so KEEP Y0ti 2^(D3lk:i^^ Gabby, the Gremlin.says< FOR fm, TIME AND TEMPERATURE ^^heCluh ^ ^^^F Ift ^^H ioqn nil 1290 ON YOUR DUL 'DNSOfiS: SAMPIE FURS MEBCHAHTS INVESTMENT CO. 08. SHiPHERD OOUGLAS COUNTY BANK ROTHEHY CIEANWS ZAIES 3 CLEANff SIGNS OF THE TIMES • (Below) . . . Street car cards are one of the methods used to sell KOIL shows to the Omaha, Neb., public. Each card plugs some particular show, also features names of KOIL sponsors. Plus advertising makes that customer switching harder, also makes a big hit with advertisers. • (Above) ... In an intensive local campaign to publicize the NBC feature for feminine listeners. Now is the Time, KDYL, Salt Lake City, U., went all-out with promotion. Above is an AUERBACH DEPARTMENT STORE window display tie-up with the program series. JULY, 1944 237